Efficient Tips on How to Send a Professional Media Release and Get in Contact with Journalists

Huynh NguyenJuly 11, 2022

Efficient Tips on How to Send a Professional Media Release and Get in Contact with Journalists

You have been working hard on composing your press release and now you would like to spread it within the media. Presenting your material to the public can be challenging, especially if you do it for the first time. As a journalist, you have to rely on the people’s attention. You give your readers actual stories, explaining what is happening in the community or a certain industry. People always search for news to stay well-informed and follow the latest trends.

In this post, you have a chance to learn about efficient ways to find compatible journalists with whom you can share your press release and tips on how to send a press release. You should take this task with ease. In fact, it is the same as searching for the right publications where you would like your media release to be published. To make the right choice you have to focus on the target audience and do the research on which media resources they follow with the maximum interest and frequency.

Composing a list of the targeted media resources

To send your release to the media, you should start by composing a list of professional journalists, which includes their position, emails, and contact numbers. The more details you find, the higher chances you will have. What should you do if you do not find any contact details in the available publications? You should not hesitate to contact the publication house directly, asking for the needed information. The best scenario is if you find direct emails because it is always better to send your media release directly than to a general publication email. By doing this you minimize the right of your media release to get lost.

Structuring your email according to the norms

When you are ready to email your media release, you have to follow some simple rules. Paste your release in the email’s body. In case there are included images, make sure you use only low-resolution content. It is recommended to send an electronic version of your media release before you contact the journalist. It will help you both to have a productive conversation and discuss all the details.

Write an eye-catching media release heading

The heading of your media release is essential to draw the maximum attention. Devote enough time to compose the eye-catching and enough informative subject heading. The first impression will affect the outcome enormously. It is better to compose a few options and ask your colleagues for their opinion.

Follow up on the process

As soon as you have sent your media release to the journalist, you have to wait a couple of days to call back your journalist on the list. There is no need to ask them directly whether they plan to publish your release. Instead, just ask if the release has arrived. You can express your readiness to provide any additional information if needed. Make sure you have some extra materials that can interest the journalist. You have to be ready to answer additional questions and highlight the most essential points regarding your media release.

A proper way to respond

When you send your release to many journalists, you will receive both positive and negative feedback. You have to take the rejection easily and never take it personally. You have just started the process of building public relationships with independent journalists. This process is time-consuming and requires patience. Keep sharing your media materials to reach the desired results.