The 35 Best Lingerie Brands to Shop in 2023 — My Go-To Guide for Style, Comfort, and Confidence
Let’s be honest: shopping for lingerie can feel like a rollercoaster. I’ve had moments where I felt empowered and others where I felt completely overwhelmed by the options. That’s exactly why I decided to create this guide to the 35 best lingerie brands to shop in 2023—because I want you to feel as confident and comfortable as possible.
Whether I’m dressing for a special night or just lounging in something soft that makes me feel like me, I’ve realized that the right lingerie isn’t just about how it looks—it’s about how it makes me feel. And thankfully, 2023 gave us some seriously elevated options.
From luxury powerhouses like La Perla and Agent Provocateur to more sustainable, inclusive brands like Savage X Fenty and CUUP, there’s truly something for everyone. I personally love how ThirdLove nails fit with their half-cup sizing (total game-changer), and Parade is all about bold, feel-good vibes with their expressive colors and comfy fabrics.
What’s also exciting is how these brands are breaking away from outdated beauty standards. Many now celebrate every size, shape, and identity, which honestly feels like a long-overdue breath of fresh air. I no longer feel like I need to look a certain way to “deserve” gorgeous lingerie—I just pick what makes me feel good.
So whether you’re into barely-there lace, sporty cotton sets, or eco-friendly materials, this list has you covered. I’ve personally shopped from many of these brands, and I’m always discovering new favorites.
Ready to find your perfect fit? Let’s explore these 35 brands together—and fall in love with lingerie all over again.
