The streamers becoming entertainers in their own right
Streamers on Twitch and YouTube are transforming the entertainment industry by achieving the sort of audiences that are the envy of many traditional media companies. The phenomenon has created an opportunity for video streamers to become hugely popular entertainers from the comfort of their bedrooms.
The development has created opportunities for streamers such as the Twitch and YouTube streamer Ninja, also known as Richard Tyler Blevins, who has 18.3 million followers on Twitch where he streams video games such as Call of Duty: Warzone, while on YouTube he has 23.9 million subscribers and his videos have garnered almost 2.5 billion views.
Increased representation of female gamers
Streaming services are creating an egalitarian online society with opportunities for gamers to reach potentially massive audiences with minimal technical equipment. With women making up 45% of gamers in the USA in 2021, an increase from 41% the previous year, the streaming sites are providing female gamers with a platform to showcase their talents.
Canadian-Moroccan Imane Anys, better known as Pokimane, reached nine million followers on Twitch earlier this year and since joining YouTube in 2014, she has achieved 617,886,017 views on the site.
How video streaming has transformed entertainment
Advances in video streaming technology have transformed another area of entertainment. The iGaming industry features live casinos with live dealers hosting traditional casino games such as roulette, poker, and blackjack.
Video streaming allows players to experience an immersive casino environment from the comfort of their own homes, which you can enjoy when you play online blackjack Canada. The development of video streaming technology has contributed to the success of online casino games, which have undergone huge improvements since they first appeared in the late 1990s.
With the video streaming market predicted to be worth $1,690.35 billion in 2029, it is no surprise to see traditional media companies getting in on the act. Netflix has revolutionized how we consume TV shows and movies, with the South Korean series Squid Games becoming the most watched program on the platform, with over 111 million viewers in the 17 days following its release. Subsequently, the streaming platform has provided the model for other companies to follow, such as Warner Bros. Discovery, which owns the online streaming service Discovery+.
These modern entertainment platforms also provide opportunities beyond video streams of gaming. The Korean American vlogger Jenn Im, who is just one of a large number of fashion vloggers, has 3.17 million subscribers on her YouTube channel, where she vlogs about the fashion industry and provides lifestyle tips. Since March 2010, she has amassed 361,296,611 views on her channel.
While the Canadian motivational vlogger Kalyn Nicholson, who has become hugely popular through her YouTube videos about holistic living and well-being, demonstrates that hobbies and niche interests can be transformed into video stream content to achieve worldwide success.
Advances in technology have transformed the entertainment industry with Twitch streamers and YouTube vloggers achieving incredible viewer numbers.
With the market value of video streaming set to soar over the next five years, there will likely continue to be a proliferation of streamers on new media platforms as well as an increase in traditional media companies entering the video streaming market.
