According to a recent study made by Promocodius experts, online shoppers in the USA buy 5 times more things with promo codes nowadays
Online shopping has evolved and become more demanded by the start of 2010. Since online shopping has become a thing, people started to be online and have more purchases more often especially during the pandemic of 2020. In today’s article, we will talk about online shoppers in the USA, how they changed the way they shop in the last couple of years, and what ways are more attractive to them when they make online purchases.
Online shopping has rapidly grown since 2020
Online shopping in the USA has especially started to grow since the beginning of Covid-19. People could not leave their houses, all the stores were closed, and they had no other choice but to do their shopping online. Many surveys have been made throughout these years to understand how high the numbers of online shopping have gone, and the results were indescribable. In the last couple of years, online shopping in the USA has grown by 136% in comparison to the years before the pandemic. According to these surveys, people started to buy all stuff online starting from simple household goods and ending with electronics and furniture.
A recent study made by the experts at Promocodius has shown that people in the USA shop online five times more with promo codes. Most of the respondents said that whenever they look for something to buy online, the first thing they check is the availability of promo codes and special discounts. Most of all, they like to look for promo codes in NYC. According to Google Trends, this region has a 100% interest in promo codes. It’s surprising that even in such an expensive city as New York, people prefer to save money using them.
The ways the USA online shoppers find promo codes
The experts have made a survey and asked 100 people in the USA how they prefer their online shopping, with or without a promo code. 87% of the people who participated in the survey mentioned that they are always looking for promo codes online. 10% mentioned that they will use the code if they get it while shopping, without any special searches online. And only 3% have mentioned that they do not look for promo codes while shopping online. Another question about the ways they find promo codes was asked to the people who looked for them. More than 70% mentioned that they get the codes from special websites. The rest of them (around 25-30%) use special apps and extensions on their mobile phones and laptops. And the last question that was asked in the survey was about the convenience of the method. 99% mentioned that it is very convenient to use the promo codes, and they love to have extra discounts for the items they get, be it grocery, electronics, or cosmetics.
Many analysts have made various other surveys and analyses regarding the changes in online shopping in the US market. One of the studies has shown that people who use promo codes for their online shopping save up to 25% of their money in comparison to those who do not use promo codes. And one in three people checks their favorite brands and shops for special codes and discounts on their official websites or social media channels. It helps them to keep up with the special discounts and offers they provide occasionally for their customers. Also, in the same study, experts named the most popular brands among promo code lovers such as SHEIN, Wingstop, PayPal Honey, Instacart, and DoorDash. Americans are looking for promotional codes of these companies most often. For 5 years, the demand for them has grown by 4500-4000% thanks to promo codes.
Another interesting study was published in the first quarter of 2022, showing that people in the USA have made more purchases with promo codes during December 2021 than at the same time of the previous year. This can be explained by the fact that the pandemic has winded down, and people started to travel again and see their friends and relatives during Christmas time. And presents are the unconditional part of Christmas.
The bottom line
Online shoppers in the USA are always interested in good purchases, and if there is a chance to find some special promo codes that will give them extra discounts, their purchases become even better. And the statistics and numbers change with every month due to the high interest and demand of the e-commerce market. There are still a few more months till 2022 comes to an end, and it is very interesting to find out how the statistics will change by the end of the year. So new numbers and surveys are yet to come.
