UI/UX design and its importance for your project

Contrary to common belief, user experience and user interface design is not about how a digital product—an application, or a website—looks. In reality, while the visual is a significant part of the design creation, it mostly means how the product works. There are a lot of cases when you would want to engage professionals for UI/UX design of your project. They can be defined as follows:

• You are launching a new product or the existing one needs improvements;
• You want to strengthen your brand loyalty;
• You need to keep your target audience engaged and improve retention rates;
• You aim to use your development budget more rationally;
• You strive to increase your product revenues.

Arounda digital design agency has over five years of experience both in bringing ideas to life and making something already functional and viable even better. We have been top-rated as a best design solution provider by Dribble, Upwork, and Clutch, and our startup and SME clients raised more than 750 million in profits. Our expert designers will create truly bright and powerful UX/UI design that will positively affect the performance of your project.

UI/UX design process in Arounda

In our agency, we conduct UI/UX design process in four simple and effective stages:

1. First step, discovery. It is time to validate the idea and define what concept lies behind it, assessment of the materials that you provide, create a roadmap, and fill the brief in.
2. Second is the UX design stage. Now, we will carry out user experience research, define each step of the user’s path, develop the product’s structure, and put it into a functional scheme. Then we will create base layouts and, optionally, working prototypes, and test them with the help of real users.
3. Next, comes UI design. It defines, what the user sees when interacting with your application or website. We design mood boards and create visual concepts, take interfaces into action, make the product adaptive to various platforms and operating systems, and provide you with a style guide for every element of the interface so that they are consistent.
4. Last, but not least, is the support stage, when the project goes off to the development department. We are staying in control to ensure that all design elements are implemented exactly as they should be.

Reasons to get UI/UX design from Arounda team

With Arounda, you never stay out of the process: our work is fully transparent and we never move to the next stage without getting your review, processing feedback from you, and your approval of the current project state. We use the most effective digital tools to keep direct communication, share documentation, and provide you access to the work in progress. Contact us today if you want to know more about how we can grow your product together!

Conclusion

In conclusion, user experience and user interface design are not just about the visual aspects of a digital product, but also about how it functions. There are several reasons why engaging professionals for UI/UX design is important, such as launching a new product, improving an existing one, strengthening brand loyalty, increasing retention rates, and maximizing development budgets. Arounda digital design agency has over five years of experience in providing the best design solutions to startups and SME clients, resulting in over 750 million in profits. Their UI/UX design process is conducted in four stages: discovery, UX design, UI design, and support. With transparency and direct communication, Arounda ensures that clients are fully involved in the design process, from review to feedback and approval. Contact them today to grow your product together.