Video Streaming: What Features Can Help Authorities Connect With Their Community?

Huynh NguyenJuly 13, 2022

Generally, governments look for methods to be more transparent with the local population. One of the ways to achieve this goal is live or video streaming. Authorities receive the opportunity to arrange sessions via the Internet. In this article, we talk about features that can help governments get closer to the community and why.

If interested, learn more: what is IPTV?

What features of a video streaming service can help be transparent with people and closer to them?

#1 Live video streaming

What are the benefits of live video streaming for government?

First of all, live video streaming provides many opportunities for direct communication with viewers. There is little preparation for streaming and almost no video editing. And that’s the reason live streaming is so transparent. People will likely believe the authorities more.

Second of all, often, live streaming goes with a chat where people can communicate with each other and a speaker. They have the opportunity to ask questions and receive answers in real-time. This helps both sides build stronger relationships with each other.

Of course, a speaker should be prepared for tricky and, maybe, uncomfortable questions. Some people who do not like their local authorities very much would probably like to ask what they are worried about. Take the chance to get them on the side. Live streaming is a great opportunity to do that.

#2 Multi-platform capabilities

What devices do people use to learn the news? Usually, it is cable or satellite TV or articles on news websites. There are not so many, or even there are no platforms to watch news broadcasts later.

If a person misses the time when news is broadcasted, there is no opportunity to watch the video later. They can learn what was the news from articles where every newspaper prints what it finds necessary.

IPTV/OTT platform development companies usually design applications for various devices. Users can access a video or a live stream on a smartphone, a laptop, a tablet, or a Smart TV. A person gets to watch them whenever they can. That’s why the number of video news viewers increases, which leads to the growth of political awareness.

#3 Analytics tracking

Analytics tracking works not only for a business. It can be helpful for authorities too. How? Let’s dive into that.

The analytics functionality of IPTV/OTT platforms usually provides the owner with a lot of data, including the devices people use, their location, preferences, and content consumption. So, the government receives the opportunity to know their viewers closer.

The authority members can analyze the user behavior and learn what kinds of people they have in the community. They can also analyze comments and understand what bothers people right now. What is more, they can communicate with people directly in comments and explain some actions or ask for a detailed opinion.

#4 An end-to-end solution

An end-to-end solution includes everything essential to stream videos worldwide. It can help if a lot of your citizens are abroad. They probably are still interested in the life of their country and would like to keep abreast of it.

An end-to-end solution includes IPTV Middleware, applications, CDNs, IPTV Encoder, IPTV transcoder, and a set-top box. All these technologies will help you build a video streaming platform capable of delivering videos across many countries.

#5 Video-on-demand

Live streaming is a good feature, but still, not all people can attend the meeting. There will be those who would like to watch the news but cannot do that in time.

Video streaming platforms have the functionality of video-on-demand. It means that people will be able to view a video after it was recorded. So, they can stay informed.

Conclusion

We have provided you with a list of five features of video streaming platforms that can help you be transparent, get closer to the population, and understand your community. We hope that it will help!

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