“Yellowstone” becomes the most popular show on cable

Usually, no linear TV show can attract a large audience in the age of streaming. “No,” Yellowstone said. The Kevin Costner-led TV series about a cattle ranch family in Montana just aired its fourth season finale on the Paramount Network, and according to Limit line, it crushes it. “Grass on the Streets and Weeds on the Rooftops” brought in a total of 9.3 million viewers in the Live + Same-Day ratings, up +81% from the season 3 finale. More viewers from simulcast on CMT and you’ve got 10.3 million.

Overall, the “Yellowstone” finale has been the most watched TV show on cable since “The Walking Dead” season 8 debuted on AMC in 2017, attracting 11.4 million viewers. And things can get even bigger from here.

“‘Yellowstone’ continues to break records with over 11 million viewers watching the season finale, proving we’ve hit the mark on cultural psyche – from the heart of the country to every coast – and there’s still more to come. room for linear growth,” said ViacomCBS CEO Chris McCarthy. “Our strategy to franchise the ‘Yellowstone’ franchise into a cosmic series to drive growth for Paramount+ has exceeded expectations with ‘1883’ and ‘Mayor of Kingstown’ proving to be two of the more successful titles. top movies.”

Where to Play “Yellowstone”

It’s true that ViacomCBS has already started branching out, to create a “Yellowstone” cinematic universe, if you will. “1883” was a prequel series that followed the Duttons as they first set out for Montana in the 1880s, and it was a Paramount+ success.

That said, you won’t actually be able to stream “Yellowstone” on Paramount+, at least not right now. The first three seasons are available to stream rival streaming service Peacock, Of all places. Peacock creator NBCUniversal got the rights to stream the show a few years ago; maybe ViacomCBS didn’t expect the show to be as hot property as it was back then and just wanted to pay the licensing fee. I’m sure they’re kicking themselves now.

We’ll see if “Yellowstone”‘s winning streak continues with season 5, possibly later this year.

https://www.salon.com/2022/01/08/yellowstone-becomes-the-most-popular-show-on-cable_partner/ “Yellowstone” becomes the most popular show on cable

Caroline Bleakley

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