Will masks become a red carpet staple again? – Billboards

At the 63rd Grammy Awards in March, around the same time the US vaccine rollout became more widespread, many artists opted for more decorative and stylized protective masks. . Taylor Swift wore a floral mask with 3D petal details to match the fabric over her spring-inspired Oscar de la Renta mini dress. Billie Eilish wears a multi-piece, tiger print Gucci suit with a mask made of the same material. And Chika bucked the pandemic-driven sporting trend by wearing a purple, pink and blue Nike tracksuit paired with an identical colored ruffled face mask. “Sometimes a mask can detract from the look, but in [Chika’s case], it added to it,” said Icon Billingsley, the rapper’s stylist.


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As stylists spin around the challenges of the pandemic, such as closed galleries and delayed shipments, the creative teams behind several Grammy nominations say restrictions have given way for style innovation. “It drives our level of creativity,” says Wouri Vice, stylist. HER, “I Can’t Breathe” took home the Grammy Award for Song of the Year. “If you can’t find it or buy it, you have to make it.” Billingsley echoed the sentiment: “I always make something out of nothing. It challenges me when resources become limited, but that’s when I push it into overdrive. ”

Billingsley says stylists have relied on local tailors and designers throughout the pandemic to create masks that match their clients’ haute couture, adding that their tailor Chan Gaines has also designed their own designs for superstars like Beyoncé. Hodo Musa, stylist for Lil Nas X. “We see many local designers start designing masks to sell as an add-on. [Designer] Michael Igo has cool mask designs, which we always get. ”

Now, it’s 2022 Grammys Mostly, stylists incorporate masks into their usual line of accessories, but only see them as an extra element in an artist’s overall look. “Honestly, we don’t care that much about masked style,” says Musa. “We use it as a necessity – it’s not a very important part of our aesthetic. Everything [Nas] Do is with intention and deep thought. “

As for Billingsley, his customers were frequented events throughout the year, so “they don’t really come in [feeling worried about COVID-19]. Everyone skyrocketed. They have their juice. Let’s find a way we can get rid of these masks so that beauty can return to the carpet.”

He says creating a moment is the main focus when putting together an outfit for music’s biggest night – and looking back, he’s found a silver lining when it comes to matching masks. : “We had to present with freshness and put everything in the world for people to refer to [the future]. Someone can wear a ruffled mask in 10 years because we did it with Chika. “

This story originally appeared in the December 11, 2021 issue, Advertising panel.

https://www.billboard.com/music/awards/grammys-2022-week-face-masks-fashion-plans-1235007357/ Will masks become a red carpet staple again? – Billboards

Dais Johnston

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