Tech

What is SoundOn? The new music platform from TikTok

TikTok has launched its own music marketing and distribution platform, SoundOn, which the company says will allow developers to build careers and find new fans through TikTok.

Music has always been a fundamental part of TikTok, and many of the app’s most popular “sounds” (short segments of audio that can be reused in videos) are popular songs, both new and old.

The platform has also proven tremendously powerful when it comes to launching the careers of smaller artists, managing to storm previously unknown musicians through the charts when one of their songs explodes on the app.

TikTok has now announced the launch of its own distribution platform, sound onwhich they claim will help artists build both a career and a fan base.

TikTok's SoundOn home page
sound on

Sound on is an all-in-one music marketing and distribution platform.

The SoundOn website describes it as “an all-in-one marketing and sales platform to help you build a career and attract new fans via TikTok, exclusive partners (Resso, CapCut) and on other digital streaming platforms via ours to find global sales service.”

Music distribution through SoundOn is currently free as the company says it will waive all transaction fees.

For in-bytedance platforms like TikTok and Resso, artists can get unlimited 100% royalties, and for off-bytedance platforms, they get 100% royalties in the first year and then 90% in subsequent years.

The start page of SoundOn
sound on

SoundOn is available in the US, UK, Brazil and Indonesia.

SoundOn will also reportedly allow users to “gain insights into your audience and fans with advanced dashboards” and “opportunities to collaborate with TikTok creators to liven up your music.”

Ole Obermann, Global Head of Music at TikTok, said: “New artists and music creators are a vibrant community within TikTok and SoundOn is designed to help them take the first steps in their careers. Our SoundOn teams will guide creators on their journey to the big stage, bringing the expertise and power of TikTok to life for the artist.”

After a beta testing period, SoundOn is now available in the UK, US, Brazil and Indonesia.

https://www.dexerto.com/entertainment/what-is-soundon-tiktoks-new-music-platform-1780180/ What is SoundOn? The new music platform from TikTok

Emma Bowman

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