What Is Event Marketing?

Events have always been a great way to generate buzz and connect with customers. But they’re even better when they’re branded. Event marketing is one of the most effective ways to reach your audience and build your brand.

In this guide, we’ll cover everything you need to know about event marketing: what it is, why you need it, how to organize an event, budgeting tips and more!

What Is Event Marketing?

Event marketing is a type of marketing that focuses on promoting events. You know, like conferences and seminars or trade shows—you can see where this is going. It’s an excellent way to establish your brand as an authority in your field, build relationships with potential customers, and gain insight into what they want from you (and from other brands). Event marketing can also be used for both B2B and B2C companies; it’s flexible enough to adapt to any use case you have in mind!

Here are some reasons why event marketing is so great:

Why Do You Need Event Marketing?

Events are a great way to build relationships with your customers, strengthen your brand, and raise awareness of your company. Here are four reasons why you need event marketing:

  • Events help you connect with people face to face. People often say that connecting in person is the most important thing in business, but how can you do that if you’re not out there meeting new people? You might be surprised at how much more successful an event can be compared to other forms of marketing like email or social media ads.
  • Events let you extend the reach of your brand beyond what one person could ever manage alone by using multiple channels (such as online ads) simultaneously while also increasing the value of those individual channels when they’re part of an overall strategy to drive more traffic back towards the website itself (which also helps boost conversions).
  • Events give potential customers an opportunity to get involved with something fun and exciting without having any pressure put upon them because they’re just watching something happen rather than participating directly themselves so they don’t feel like they have anything left undone afterwards! This helps create a positive experience for each visitor regardless whether or not he/she ends up buying anything from us at all.

How to Market an Event On a Budget

You don’t need a huge budget to market your event. You can get the word out with social media, paid advertising and email marketing. To do this, you’ll need dedicated landing pages for collecting leads and press releases for getting the word out about your event. It’s also important to make it easy for people to spread the word about your event on social media by creating a referral program that lets them earn rewards in exchange for referring friends.

Here’s how:

  • Use Social Media to Get the Word Out

Social media can be an effective way of getting people interested in your event because it allows you to interact directly with them through real-time communication channels like Facebook Messenger, Instagram Stories and Twitter direct messages (DMs). As part of this strategy, set up a public Facebook page where people can find more information about what’s going on at your venue or conference center; post updates regularly so that everyone knows what’s happening at upcoming events; share pictures from past events; offer discounts if someone attends both days of an annual two-day conference; reserve some prime real estate near check-in desks so attendees will see posters every time they arrive at their hotel/conference center

Pre-event Marketing Tips

It’s easy to overlook these steps before you start marketing your event, but you can avoid a lot of problems down the line by taking some time upfront.

  • Know your target audience. Who will be attending? Why will they want to come? How much do they need this information? What are their interests, and how can you draw them in with relevant content?
  • Know your competition. Which other events are happening at the same time as yours? What makes them different from yours (and why would someone choose yours over theirs)?
  • Build a list of influencers who could help promote the event on social media or through their own networks, if possible—these may include bloggers in the healthcare industry, industry analysts and reporters who cover events like yours or similar topics in general interest media outlets such as national newspapers or regional business magazines, etc., depending on what kind of event it is).

Event-day Marketing Tips

As the day of your event approaches, you’ll want to make sure that you have a plan in place for how to get attendees there and how to engage them once they’ve arrived. Here are some tips on how to do just that:

  • Make sure your event has an easy-to-find address. While this may seem obvious, it can be easy to overlook when planning out your event marketing strategy. Make sure that when attendees arrive at the venue, they have no trouble finding their way around or locating where they need to go. If possible, make signs with directions available so that people know what direction they’re headed in if they get lost (and in case someone has never been there before).
  • Plan for parking availability at the venue and its surrounding area before sending out invitations or taking other steps toward promoting an event—this will ensure that people aren’t discouraged from attending due solely because there isn’t enough space available on site! In addition, consider providing transportation options such as shuttles from nearby locations like sporting arenas or hotels near airports; these could help save guests time so that no one feels rushed during check-in procedures after driving long distances

Post-event Marketing Tips

  • Send out a survey to attendees. This is the best way to get feedback on how you can improve future events.
  • Send out a thank-you email. Use this as an opportunity to promote another event that’s coming up, or encourage people to sign up for your email list.
  • Post pictures on social media and tag the attendees who were at the event, so they have a chance of seeing them!
  • Write a blog post about the event (if you’re into that sort of thing), highlighting some of the most interesting things that went down during it, and including photos from throughout the day/night/weekend/whatever it was called. This will be helpful for SEO purposes as well as for giving people more info about what happened at your event—and why they should come again next time!
  • Use this experience as case study material: whether or not there are concrete results from this particular campaign, write down all of these steps so that you remember exactly how long each one takes (and try not to forget any details!). You’ll be able to talk about different aspects of post-event marketing with confidence next time someone brings them up because now you’ll know exactly what goes into each step—which makes answering questions easier too!

You Can Organize and Promote Events That Support Your Brand and Business

Events can be a great way to build your brand and grow your business. The right event can help you get the word out about your product or service, meet potential partners, and bring in new customers who will become loyal fans.

Event marketing is an effective strategy because it offers an opportunity for one-to-one interaction between attendees and sponsors of an event, who may be able to influence potential customers in real time at the event itself. This means more opportunities for sales than if you were simply running ads online or sending email out to existing contacts with no face-to-face interaction involved.


We hope this guide has given you a good understanding of what event marketing is, why it’s important for your business, and how to get started. It can seem like a daunting task at first, but with these tips and tricks in mind, we know that you’ll be on your way to organizing events that boost brand awareness, grow your audience reach and attendance numbers—and ultimately help your business thrive!

Huynh Nguyen

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