THE word archetype has been around for centuries.
the duchess of sussex, Megan MarkleShe’s trying to protect the word for her new podcast on Spotify. Find out what it means here.
What does archetype mean?
The word archetype first entered the English language around the 1540s and has Latin and Greek origins.
It often means a classic, stereotypical character from ancient stories and myths that have been passed down through the years.
Examples of this can be a hero, a villain, or a lover.
The psychologist Carl Jung theorized the word, saying: “There are forms or images of a collective nature which occur practically everywhere on earth as components of myths and at the same time as individual products of the unconscious.”
Why was Meghan Markle trying to protect ‘archetypes’?
the duchess of sussex, Megan Marklehopes hallmark of the centuries-old English word “archetypes”, as she plans to use it for the name of her first podcast round on Spotify.
Archewell Audio is one of the companies founded by Prince Harry and Meghan, who they filed with the US Patent and Trademark Office last month (March 2022) for exclusive use of the word.
However, Meghan might face some challenges as many other companies are already using the word archetypes.
Archetypes is slated to launch this summer, hosted by Meghan, who will speak to experts, historians and women who have experienced typing.
In a trailer for the new project, the Duchess says: “This is how we talk about women: the words that raise our girls and how the media reflects women back to us. But where do these clichés come from? And how do they get there? continue to appear and rule our lives?”
“Archetypes – the podcast where we dissect, explore and subvert the labels that try to hold women back,” she continues.
“I will engage in conversations with women who know all too well how these typifications shape our narratives. And I will speak to historians to understand how we got here in the first place.”
It will be 18 months since she and Harry agreed what was said to be a lucrative deal with Spotify Worth 18 million pounds.
They’ve only released one show so far – a Christmas special starring their son Archie and prominent guests.
https://www.thesun.co.uk/news/18193722/what-does-archetype-mean/ What does archetype mean?