Walking the Walk: Corporate Social Responsibility

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According to a recent Lenovo survey, 67% of Gen Z and Millennials think giving back and making a positive impact on the local community is “very important”. And 90% say they are more willing to buy products they see as beneficial to society, according to a Deloitte survey. Brands that can authentically apply their values ​​to their operations and communities have the opportunity to form deeper and more meaningful connections with their customers. In this inspirational panel discussion, Fast Company and Lenovo take a critical look at how brands can effectively align mission statements with corporate and community action.