According to a recent Lenovo survey, 67% of Gen Z and Millennials think giving back and making a positive impact on the local community is “very important”. And 90% say they are more willing to buy products they see as beneficial to society, according to a Deloitte survey. Brands that can authentically apply their values to their operations and communities have the opportunity to form deeper and more meaningful connections with their customers. In this inspirational panel discussion, Fast Company and Lenovo take a critical look at how brands can effectively align mission statements with corporate and community action.
Senior Vice President and President,
Lenovo North America
Chief Sustainability Officer and Vice President of Global Public Affairs,
Head of Social Impact,
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https://www.fastcompany.com/90736473/walking-the-walk-corporate-social-accountability?partner=feedburner&utm_source=feedburner&utm_medium=feed&utm_campaign=feedburner+fastcompany&utm_content=feedburner Walking the Walk: Corporate Social Responsibility