(KRON) – The number of Americans who say they watch TV via cable or satellite has dropped significantly from 76% in 2015 to 56% this year.
According to a survey by the Pew . Research Center, 71% of US adults who say they don’t use cable or satellite service say it’s because they can access the content they want online, while 69% say the cost of cable and satellite service satellite is too high. 45% say they don’t watch TV often.
The survey found that the decline in cable and satellite TV subscriptions highlights a changing landscape of connectivity and media in a “cut-the-wire” sector, particularly as streaming services internet like Netflix and Hulu are growing in popularity, especially during the COVID-19 pandemic.
Those who do not currently subscribe to cable or satellite TV – 61% – report that they have done so in the past, while 39% say they have never subscribed.
When applying these findings to the entire population, according to the survey, 27% of American adults are considered “wire cutters” and 17% have never subscribed to cable or satellite.
Below is a detailed table showing the decline across the demographic spectrum of cable and satellite TV subscribers since 2015.
Trends vary across age groups
According to the survey, only about one-third of Americans between the ages of 18 and 29 watch TV via cable or satellite, down 31 percentage points from 2015.
Less than half, 46%, of 30- to 49-year-olds watch TV from cable or satellite, down 27 points.
Among those 50 and older, the drop was less severe: Those aged 50 to 64 have dropped 14 points since 2015.
Those 65 and older dropped five points, which the survey explained was not a statistically significant difference.
According to the survey, not only do young people stand out for not using cable or satellite TV, but they are also much more likely to never use cable or satellite TV at home than the general population. old.
About 61% of 18- to 29-year-olds who don’t currently receive cable or satellite TV say they haven’t done so in the past, compared with about three in 10 in older age groups.
Additionally, 91% of unsubscribed youth say they don’t subscribe to cable or satellite TV because they can access the online content they want – a significantly larger percentage than older adults who don’t. registration.
About half of unsubscribers aged 18 to 29 said the reason they don’t have cable or satellite TV service at home is because they don’t watch television often.
That compares with a similar percentage, 47% of unregistered people are between the ages of 30 and 49, and a third of those are 50 or older.
Time is changing
According to the Pew Research Center, changes in the media landscape are taking place after cable services in the US hit their peak market penetration about a decade ago.
The shift to streaming services has been followed by the rise of mobile connectivity via smartphones, the rise of app-based streaming services, and smart TVs.
Industry-targeted research last summer found that 55% of US households had two or more streaming services.
https://kfor.com/news/u-s-world/u-s-cable-and-satellite-tv-usage-drops-significantly-since-2015/ US cable and satellite TV usage has dropped significantly since 2015