Tech

Urgent warning when Facebook and Snapchat caught ‘tracking’ iPhone users even if they chose not to track data

As reported by the Financial Times, iPhone APPLE users who opted out of the app are still being tracked by Facebook and Snapchat.

Since Apple released the iOS 14.5 update earlier this year, iPhone users have had the ability to control and monitor who is tracking their data through the App Tracking Transparency (ATT) feature. .

Facebook and Snapchat are collecting iPhone users' data

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Facebook and Snapchat are collecting iPhone users’ dataCredit: Getty

The feature, first announced at Apple’s Worldwide Developers Conference in 2020, lets you “choose whether an app can track your activity across Apple’s apps and websites.” other companies for advertising purposes or to share with data brokers,” according to Apple’s website.

At first glance, that description might suggest that your data is safe, but ticking “opt-out” on your iPhone’s settings doesn’t mean companies still can’t get their hands on it. your activities and information.

Some apps, who make a lot of money from users’ data, have found a way around the security feature due to “holes” in Apple’s design.

The so-called crack in the system is that while Apple’s ATT prevents companies from sharing your unique and identifying data with third parties, it doesn’t completely prohibit them from collecting your data.

Essentially, companies like Facebook and Snapchat are sharing that data in aggregated and anonymized groups Financial Times report.

“These companies indicate that Apple has told developers that they ‘may not obtain data from a device for the purpose of uniquely identifying it’,” the report states.

“This means they can observe the ‘signals’ from iPhones at the group level, allowing ads to still be tailored so that the ‘cohort’ matches certain behavior but isn’t linked. with unique IDs,” the report added.

However, even in the case of anonymous data, where names, addresses and phone numbers have been deleted, it is still possible to track users and identify them, as a research found in the journal Nature Communications.

From a legal point of view, Apple seems to be on the verge of letting companies collect your data.

And, according to the Financial Times, this type of tracking is seen as an industry standard, or, as the report puts it, “becoming the norm”.

If you want to track tracking activity on your iPhone, go to Settings> Privacy > Tracking.

Companies like Facebook and Snapchat depend on your data for advertising revenue

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Companies like Facebook and Snapchat depend on your data for advertising revenueCredit: Alamy
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https://www.thesun.co.uk/tech/16992238/facebook-snapchat-iphone-data-tracking/ Urgent warning when Facebook and Snapchat caught ‘tracking’ iPhone users even if they chose not to track data

Caroline Bleakley

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