Twitter begins testing “Shops” feature to expand e-commerce

FILE PHOTO: The Twitter logo can be seen at the company's headquarters in San Francisco
FILE PHOTO: The Twitter logo is seen at the company’s headquarters in San Francisco, California October 4, 2013. REUTERS/Robert Galbraith/

March 9, 2022

By Sheila Dang

(Reuters) – Twitter Inc will experiment with allowing companies to feature up to 50 products for sale on their profiles, the company said on Wednesday, as part of an effort to capture a slice of the $45 billion to win the so-called social commerce.

Facebook and Instagram, owned by Meta Platforms Inc, are leaders in social commerce, enabling merchants to set up virtual stores and sell products.

The Twitter Shops beta test will be available to select businesses in the United States and will be viewable by people using the Twitter iPhone app, the company said.

The US mobile operator Verizon, one of the test partners, presented iPhone cases and wireless chargers in its Twitter shop on Wednesday.

After viewing the product on Twitter, users are redirected to the retailer’s website to checkout.

The experiment builds on an earlier feature Twitter tested last year, which allows brands to feature up to five products at the top of their Twitter profiles.

The San Francisco-based company is also experimenting with live-streamed shopping, where people can buy clothing, accessories and other items while watching the brand’s live videos about the products.

(Reporting by Sheila Dang in Dallas; Editing by Howard Goller) Twitter begins testing “Shops” feature to expand e-commerce

Emma Bowman

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