This picture said much more than a thousand words.
Former President Donald Trump’s mug shot was a boon to his 2024 campaign – it helped him raise $9.4 million less than a week after he surrendered to authorities in Georgia’s election-interference case.
With the mugshot windfall, the Trump campaign has now raised more than $20 million in August. Fox News Digital reported on Tuesday.
“Since the moment my mugshot went viral across the internet in a vicious attempt to unjustly turn me into a criminal, our movement has raised $9 MILLION from grassroots patriots like YOU,” Trump said in a statement that was released by the Trump Save America Joint Fundraising Organization committee on Tuesday.
“In fact, our campaign had the BIGGEST FUNDING DAY EVER,” the 77-year-old said of his Georgia surrender bounty.
Trump’s fundraising numbers “skyrocketed,” according to the report, shortly after his historic, sinister-looking mug shot was emblazoned on campaign merchandise and stressed that he would “never give up.”
The campaign sold 36,000 T-shirts, 24,000 coffee mugs and 8,600 posters featuring Trump’s image captured by authorities at the Fulton County Jail, raising nearly $3 million on those merchandise alone, the report said point of sale.
The money from the mugshot merch is reportedly “earmarked” for political and campaign activities and will not be used to cover the Republican frontrunner’s legal expenses in the 2024 presidential primary.
The infamous portrait of Trump quickly went viral, even before the former president incorporated it into his first post on X, formerly known as Twitter, in more than two and a half years.
The post came just hours after he was arraigned at Fulton County’s Rice Street Jail on Thursday after being charged with 13 counts by Fulton County District Attorney Fani Willis in connection with his alleged manipulation efforts in Georgia’s 2020 election had been.
Trump has vehemently denied the wrongdoing, dismissing the allegations of “election interference” in his fourth indictment since leaving the presidency.
Trump routinely uses the criminal cases against him to fuel his campaign.
Following his first indictment in Manhattan for allegedly hush-hush payments to porn star Stormy Daniels, the Trump campaign announced it would raise $5 million in the first 48 hours and $10 million in five days.
During his campaign, he also boasted of raising $6.6 million at the federal level in the days following the former president’s indictment.
Trump was also slapped with a four-tier federal indictment earlier this month for alleged subversion of the 2020 election.
Overall, the 45th President faces 91 counts in all four indictments.
Trump is ahead by nearly 41 percentage points in the Republican presidential election, according to a RealClearPolitics poll average, despite the legal uncertainty surrounding his candidacy.