“Time to Light Them”

Taste the wakefulness.

Skittles has been met with backlash from conservatives, who fret over the popular candy’s new “woke” pro-LGBTQ packaging – and threaten a repeat of the boycott that cost Anheuser-Busch billions of dollars after Bud Light partnered with the transgender man -Influencer Dylan Mulvaney had closed.

“@Skittles is trying to turn your kids into BLM and LGBTQ+ activists,” one online user tweeted on Libs of TikTok. ‚ÄúThere is also a drag queen on her packaging.

“Skittles woke up completely.”

Twitter user InnerPeaceKarma was more succinct.

“Boycott Skittles” they tweeted. “Simply.”

But as of Saturday night, the post had 1.8 million views.

The backlash came after Skittles’ parent company, the Wrigley Company, part of Mars Incorporated, swapped out its rainbow-colored packaging for new LGBTQ-friendly illustrations and messages.

Predominantly black and white, the new packs include phrases like “Black Trans Lives Matter” and “Joy is Resistance.” Newsweek reported.


Skittles faces a boycott against homosexuals.
Skittles’ new pro-LGBTQ packaging and message was intended to promote inclusion and tolerance – but conservatives are disappointed in the popular candy and are calling for a boycott of the Bud-Light-style sweet treats online.
Skittles/Instagram

Designed in partnership with the Gay & Lesbian Alliance Against Defamation, the redesigned Skittles mark the fourth year the candy maker has partnered with the organization to promote tolerance and inclusion.

Though many brands have been pushing similar messages for years, conservatives have embraced them in recent months, notably with a widespread boycott of Bud Light over the beer company’s association with Mulvaney.

The boycott of the once-popular beer has slumped Anheuser-Busch’s profits by nearly 30%, with core value loss estimated at up to $4 billion.

Disney World amusement park and Target stores in Florida also faced anti-gay reactions.

Skittles seems to be the newest target now.


Skittles under fire for LGBTQ message.
Skittles, owned by parent company Marks Incorporated, has partnered with pro-LGBTQ advocates to promote inclusion and tolerance, but the message doesn’t resonate with conservatives, who are calling for a bud-light-style boycott.
Skittles/Instagram

“Time to give them the old Budweiser treatment” Twitter user Phoenix2A replied on Libs from TikTok.

Another commenter said, “Time to light them up.”

Melissa Harris, vice president of strategic partnerships at GLAAD, defended the group’s collaboration with Skittles.

“The continued support and partnership we receive from Skittles helps us advance our important mission of advancing the dialogue that leads to cultural change,” she said in a statement.

“Skittles’ mission this year to highlight LGBTQ+ stories is a profound initiative that can maximize awareness, support and acceptance for the LGBTQ+ community while promoting diversity and inclusion.”

DUSTIN JONES

DUSTIN JONES is a USTimeToday U.S. News Reporter based in London. His focus is on U.S. politics and the environment. He has covered climate change extensively, as well as healthcare and crime. DUSTIN JONES joined USTimeToday in 2021 from the Daily Express and previously worked for Chemist and Druggist and the Jewish Chronicle. He is a graduate of Cambridge University. Languages: English. You can get in touch with DUSTIN JONES by emailing dustinjones@ustimetoday.com.

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