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Three dots were added to the Domino’s Pizza logo for an important reason – but the meaning behind them isn’t that obvious

SOME brand logos are a lot more obvious than others, and while that might be the case for Domino’s Pizza, you probably got it all wrong.

The three points are actually very important in the history of the restaurant.

The meaning of Domino's logo has been revealed

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The meaning of Domino’s logo has been revealedCredit: Alamy
The colors should represent urgency but reliability

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The colors should represent urgency but reliabilityPhoto credit: Getty

The company developed its first logo as early as 1960, which has developed into a very popular chain over the decades.

The logo consists of two rectangles: the top, a red domino with three dots, and the bottom, a blue domino with the restaurant’s name on it.

The top domino specifically has three dots because they symbolize the three restaurants where it all started, aloud InkBotMeaning.com.

The owners planned to add a new point every time a new restaurant opened. However, business quickly spread and the plan fell through.

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Since then, the logo has shifted to rounder corners and the colors have become more similar to the American flag, giving it a more modern look.

The colors should also contrast massively in order to attract attention and bring people into the restaurant.

While red is energetic and evokes urgency, blue is dependent and shows strength.

This creates a good balance and a feeling of security for the customers.

In addition, the square logo is obviously intended to represent a pizza box.

The Sun had previously revealed the meaning of the Subway logo.

Subway signage uses white and yellow letters, with arrows coming from the “S” and “Y”.

The reason for this simple flourish is more than just aesthetic.

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The arrows represent boarding and alighting from a subway car and also symbolize the quick service Subway employees provide to their customers.

The logos of other fast food chains like McDonald’s have more dubious meanings.

The three dots are meant to represent the original three locations

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The three dots are meant to represent the original three locationsCredit: Gary Stone

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https://www.thesun.co.uk/fabulous/17938829/dominos-pizza-logo-meaning-revealed-three-dots/ Three dots were added to the Domino’s Pizza logo for an important reason – but the meaning behind them isn’t that obvious

Dais Johnston

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