That’s why they call it Snickers.
The average person probably has no idea how the famous Snickers candy bar got its name and where it came from.
Under the well-known candy brand Mars Inc., the Snickers nickname actually goes back to a horse owned by company founders Ethel and Frank Mars. according to The Sun.
The couple invested in some land and bought a 3,000-acre horse breeding farm after starting their successful business, Mar-o-Bar, which went on to create the famous Milky Way Bar.
Back then, the couple had planned to create a new candy bar and put it into production as an unnamed bar — until one of their favorite horses, named Snickers, died.
To honor the horse, Ethel and Frank named the “no-name” bar the Snickers.
The iconic Snickers candy bar, which today’s chocolate lovers can’t get enough of, first hit stores in 1930 and sold for just five cents in Chicago.
The milk chocolate covered caramel and peanut candy bar was growing in popularity with shoppers across the country – and the Mar couple decided to go global.
Despite the candy bar’s success, executives in the UK feared that the Snickers name was similar to the “Knickers” name and could spark some controversy.
The term is used broadly in the UK to describe a person’s undergarments.
Ethel and Frank eventually got rid of the Snickers nickname – for bars sold only in the UK – and replaced it with the name “Marathon Bar”.
Soon after, the couple decided to switch back to the Snickers name and launch their own product in the UK.
According to the Sun, demand for candy bars increased even more in 2010 when the Snickers ad “You’re Not You When You’re Hungry” hit the big stage during the Super Bowl.
In the Snickers commercial, Betty White was seen in the Super Bowl XLIV commercial being attacked in a mud puddle during a football game. As she gets up and a girl yells, “Baby, eat a Snickers!”
White transforms into a man named Mike and returns to the field – where Mike attacks the quarterback played by Abe Vigoda on the next play.
The “You’re Not You When You’re Hungry” campaign would soon be skyrocketing consumer prices for the bar, and people around the world needed to get their hands on it.
Since then, well-known personalities, as well as athletes like Mr. T, Joan Collins, Johnny Manziel, Rowan Atkinson’s Mr Bean, and even Elton John have appeared in Snickers commercials as part of the “You’re not you when you’re hungry” motto.