The Weeknd signs new long-term partnership with Universal Music Group

In an industry where talent can jump for different labels and managements, music Star The Weeknd has remained loyal to Universal Music Group since 2012. 10 years later, he decided to stay with the label under a new long-term deal and expand their partnership. The terms include music and video, publishing and merchandise.

Wassim Slaiby and The Weeknd attend the Super Bowl in Inglewood, California.

Wassim Slaiby and The Weeknd | Kevin Mazur/Getty Images for Roc Nation

The Weeknd moves to Universal Music Group

For the past decade, Weeknd’s music label has been Republic/Universal Music Group. According to a statement shared with diversity, they will “remain his label partner for future releases of recorded music”. The “Save Your Tears” singer will also move his songwriting catalog to Universal in a new long-term deal when his existing publishing deal with Kobalt ends.

https://www.cheatsheet.com/entertainment/the-weeknd-signs-new-long-term-partnership-with-universal-music-group.html/ The Weeknd signs new long-term partnership with Universal Music Group

Dais Johnston

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