The 2022 photo search, in which eager parents submit photos of their smiling infants to become Gerber’s “speaker baby,” was launched Monday, according to a company press release.
The lucky winner, who will earn the title of Speaker Baby and Chief Growing Officer, will be featured on the baby food company’s social media channels and advertising campaigns throughout the year. And they also come with a $25,000 prize.
“This year, Gerber is looking for a candidate who can help share smiles and bring joy to parents and peers,” Gerber said on her website. “An irresistible giggle is greatly preferred, as is an undeniably endearing personality.”
Children aged 0-4 years are eligible to participate. Parents and legal guardians can register before Thursday, April 14.
For the first time this year, Gerber will match the winner’s cash prize with a $25,000 donation to the nonprofit March of Dimes’ maternal and child health programs.
“Babies have the power to unite us through their happiness, and at Gerber we support the promotion of joy and well-being for all babies,” said Tarun Malkani, Gerber’s President and CEO, according to the company’s press release.
The 2022 winner follows in the tiny footsteps of Zane Kahin, the 2021 Gerber baby. Over the past several years, the Gerber photo quest has seen several milestones. 2020’s winner, Magnolia, was the first adopted Gerber baby, while 2019’s Kairi was the first Gerber baby of Hmong descent.
https://abc13.com/gerber-baby-food-spokesbaby-family/11740960/ The search for the Gerber Baby 2022 is on