Nike is known for its collaborations (through Sporty Tell) and sponsorship of famous athletes such as Vanessa Bryant’s deceased husband Kobe. With sports sponsorship deals in the seven figures, Nike is one of the most valuable sports brands in the market, according to Sports Pro Media.
Kobe Bryant struck a deal with Nike, producing a line of sneakers that only became increasingly coveted after his death and the expiration of his five-year contract with Nike, each GQ. It’s a deal that some think will grow into a lifetime deal, similar to what Nike had with Michael Jordan. However, despite the shoe’s popularity, the deal ends in 2021, according to Silver screen and scroll.
Vanessa Bryant terminates her contract with Nike because she is not happy with the marketing strategy of the brand and they are not willing to offer a lifetime deal (via ESPN). Bryant says she wants all Kobe fans to have access to sneakers, Complicated. Tensions between Bryant and Nike were already running high before photos of Nike’s unreleased Protro 6 Kobe sneakers emerged. Bryant criticized the brand for releasing this product without her consent, per CNBC. These sneakers were designed by Bryant in honor of her daughter Gianna, and she has no idea how Nike got access to her Mambacita shoe designs, according to NPR.
Bryant and Nike are in talks about their partnership. So it’s possible that sneakers will once again appear (via Lakers Nation).
https://www.thelist.com/728139/the-real-reason-vanessa-bryant-has-an-issue-with-nike/ The real reason Vanessa Bryant has a problem with Nike