The new Wetherspoons ad about grilled chicken looks familiar

Want to buy daring Wetherspoons?

Remember back in the spring of 2021, when we were so young and Covid was just a headline on page 17… Oh no, wait, we’ve actually been in this pandemic longer than that.

Anyway, what really happened in April was the news that M&S ​​had sued Aldi for being accused rip Colin the Caterpillar.

It’s hard to believe, but we’ve actually written about 50,000 words about it and the story is still going on, with Cuthbert, an upstart on invertebrates, even now immortalized as a cuddly toy for Christmas.

Well, now some people think there’s a different look in town.

It comes after budget pub chain JD Wetherspoon launched a new menu item, charcoal-grilled chicken.

They were undeterred when they took over the UK’s most popular grilled chicken brand, Nando’s.

In fact, some say the new meal, and especially its branding, looks pretty familiar.

Cuthbert the Caterpillar’s favorite food? (Image: JD Wetherspoon)

Half a Chicken Spoons is freshly served with lemon glaze and herbs, or with spicy and spicy Naga chili and citrus glaze.

In Nando, by contrast, you can order Xtra chicken hot, hot, medium, smooth, or um, lemon and herb.

At Wetherspoons, both meals are served with a choice of fries, spicy rice or salad.

At Nando’s, you can also buy yourself some spicy rice as a ‘feature’, among other options.

The menus and ads themselves also appear to be fairly aligned, using similar fonts.

However, prices are quite different, with a half chicken, two sides and a refreshing drink costing £7.99 at some Spoons branches while it is listed for £12.45 otherwise. have drinks at Nando’s.

We haven’t tasted the new Chicken Wetherspoons, which came out last month, so can’t discuss any flavor differences.

The new brand gained attention today when writer Clive Martin shared a photo of the new menu and joked that he is the son of Tim Martin (who founded the chain) and cannot allow do business this way anymore.

It was later reported by Eater London who accused Spoons of ‘wholesalely stealing a competitor’s brand identity with the aim of deceiving chicken to lower Nando’s price’.

JD Wetherspoon Senior Food Development Manager Matt Elsdon said at the launch: ‘We strive to give our customers the widest choice of meals.

‘We believe the charcoal-grilled chicken dishes will be a great addition to the food offering in our pubs.’

The chain declined to comment on any comparisons to Nando.

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Huynh Nguyen

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