The Marvelous Mrs Maisel experimenting with new release strategy for season 4

Amazon Prime Video decided to implement a new release strategy for fourth season of Miraculous Madame Maisel.

After a two-year hiatus from the series, Amazon Studios decided to release the first two episodes on February 18, followed by two episodes per week instead of releasing the entire series on one day.

The decision to do so comes at a time when viewership competition is at an all-time high in the competitive television scene.

In an interview with IndeWire, “As more serious streaming competitors have entered the market, distribution patterns have destabilized,” said Myles McNutt, a television critic and associate professor at Old Dominion University. ”

So while Netflix’sSquid fishing game succeeded with its rapid release, with some arguing that other streaming platforms don’t match Netflix’s design in terms of its volume of content.

However, Marc Resteghini, Amazon Studios’ head of US and global development, said of the decision to The Marvelous Mrs Maisel’s release schedule: “There’s a lot for audiences to understand.”

He continued: “It feels like an opportunity to really let people enjoy individual episodes. And two [episodes] feels like the right figure. One feels it would be very cruel. “

“And it’s not just dialogue,” Resteghini added. It’s the production design, it’s the costumes, it’s the attention to detail. We want everyone to be able to really immerse themselves in this and appreciate the amount of hard work that’s been done over the past two years in preparation for this season. ”

The Marvelous Mrs Maisel Now available to stream on Amazon Prime Video. The Marvelous Mrs Maisel experimenting with new release strategy for season 4

Tom Vazquez

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