Some like it shaken, not stirred. Some like it dirty. No matter what, this makeup fad is clean.
Beauty fans are raising the bar with bold shadows, bold lip colors and shimmery hues, and embracing the #MartiniMakeup trend.
And social media swallows everything.
“Martini makeup is all the rage nowproclaimed NYC makeup artist Brittney Foley, 30, in a trending tutorial dedicated to the cocktail-inspired look. “It’s the polar opposite of the strawberry makeup trend and more of a nod to the aloof makeup trend.”
The acclaimed glamour, which garnered a staggering 1.5 million views under its eponymous TikTok hashtag, features women painting their faces to recreate the luxe-chic style of the ever-popular alcoholic beverage in their favorite way – be it a classic , a dirty or even an espresso martini.
Cosmetics connoisseurs with a penchant for the tough achieve the look with sharp eyeliner wings, glittering powder at the socket and, for those who like it extra salty, a pop of olive eyeshadow.
“It’s about creating a makeup look that goes with your drink of choice,” beauty influencer Zoe Kim Kenealy, 27, of Boston, told The Post. In November 2022, she first founded the “Dirty Martini Makeup” movement.
Kenealy previously pioneered popular fads like “cold girl” makeup, which saw hot girls paint their faces to mimic an après-ski glow, and the “crying” makeup trend that motivated women to do so to adorn their cups with feigned sadness to feign a doe-esque softness.
But the brunette says martini mania is rooted in setting a luscious vibe.
“Ordering a dirty martini in a bar makes me feel bold, chic and luxurious,” she said. “This makeup trend recreates this energy for the perfect photo.”
Claudia Neacsu, 27, a beauty content creator from the UK, achieved more than 659,000 TikTok views on shots of her martini makeup artistry.
According to the video, Neacsu used different shades of green from Natasha Denona Yucca Eyeshadow Palette ($69) as well as those of the brand Macro Tech Eye Pencil in Willow ($24) and L’Oréal’s Telescopic mascara ($11.99).
“Omg! You have to try this! [Running] to my vanity!” commented an awed viewer.
“Stunning,” said another.
“Just wow,” wrote an equally impressed viewer, who underscored his approval with the “martini glass” emoji.
However, the trend has also drawn a number of sobering reactions from unimpressed critics.
“It’s just regular ass makeup,” groaned 23-year-old naysayer Alexa, seemingly exhausted from the constant barrage of cheesy cosmetic fuss.
“Please don’t do it [martini makeup] one thing,” begged critic Krissy P in a separate snippet. “I’m so sick of these makeup trends.”
But in response to the hue, Kenealy tells The Post that giving movements memorable names — like martini, latte and aloof makeup — builds the beauty community.
“Every trend needs a fun title,” she said. “There’s no point in giving a video a very simple title.
“We’re all just having fun,” Kenealy added. “People shouldn’t take it so seriously.”