The latest beauty trend has a special feature: “Martini make-up”

Some like it shaken, not stirred. Some like it dirty. No matter what, this makeup fad is clean.

Beauty fans are raising the bar with bold shadows, bold lip colors and shimmery hues, and embracing the #MartiniMakeup trend.

And social media swallows everything.

Martini makeup is all the rage nowproclaimed NYC makeup artist Brittney Foley, 30, in a trending tutorial dedicated to the cocktail-inspired look. “It’s the polar opposite of the strawberry makeup trend and more of a nod to the aloof makeup trend.”

The acclaimed glamour, which garnered a staggering 1.5 million views under its eponymous TikTok hashtag, features women painting their faces to recreate the luxe-chic style of the ever-popular alcoholic beverage in their favorite way – be it a classic , a dirty or even an espresso martini.

Cosmetics connoisseurs with a penchant for the tough achieve the look with sharp eyeliner wings, glittering powder at the socket and, for those who like it extra salty, a pop of olive eyeshadow.

“It’s about creating a makeup look that goes with your drink of choice,” beauty influencer Zoe Kim Kenealy, 27, of Boston, told The Post. In November 2022, she first founded the “Dirty Martini Makeup” movement.

(Left) Zoe Kim Kenealy enjoys a martini.  (Middle) A martini glass filled with makeup products.  (Right) Makeup artist Brittney Foley applies her martini makeup.
In the TikTok viral #MartiniMakeup trend, social media influencers like Zoe Kim Kenealy (left) and Brittney Foley beautify themselves to resemble the chic deliciousness of a martini.
NY Post photomontage

Kenealy previously pioneered popular fads like “cold girl” makeup, which saw hot girls paint their faces to mimic an après-ski glow, and the “crying” makeup trend that motivated women to do so to adorn their cups with feigned sadness to feign a doe-esque softness.

But the brunette says martini mania is rooted in setting a luscious vibe.

“Ordering a dirty martini in a bar makes me feel bold, chic and luxurious,” she said. “This makeup trend recreates this energy for the perfect photo.”

A martini with olives.
Online, the hashtag MartiniMakeup has garnered more than 1.5 million TikTok views.
Stephen Yang

A bartender prepares an alcoholic drink.
Participants in the makeup trend are creating looks inspired by martinis of all flavors.
Stefano Giovannini

An espresso martini.
#MartiniMakeup users apply glittery eye shadows, colorful powders and stunning lip colors to their faces.
Shutterstock / Alexander Prokopenko

Claudia Neacsu, 27, a beauty content creator from the UK, achieved more than 659,000 TikTok views on shots of her martini makeup artistry.

According to the video, Neacsu used different shades of green from Natasha Denona Yucca Eyeshadow Palette ($69) as well as those of the brand Macro Tech Eye Pencil in Willow ($24) and L’Oréal’s Telescopic mascara ($11.99).

“Omg! You have to try this! [Running] to my vanity!” commented an awed viewer.

“Stunning,” said another.

“Just wow,” wrote an equally impressed viewer, who underscored his approval with the “martini glass” emoji.

However, the trend has also drawn a number of sobering reactions from unimpressed critics.

“It’s just regular ass makeup,” groaned 23-year-old naysayer Alexa, seemingly exhausted from the constant barrage of cheesy cosmetic fuss.

“Please don’t do it [martini makeup] one thing,” begged critic Krissy P in a separate snippet. “I’m so sick of these makeup trends.”

Zoe Kim Kenealy enjoys her martini.
Kenealy tells the Post that makeup trends are going viral on TikTok because of their funny names and vivid tutorials.

But in response to the hue, Kenealy tells The Post that giving movements memorable names — like martini, latte and aloof makeup — builds the beauty community.

“Every trend needs a fun title,” she said. “There’s no point in giving a video a very simple title.

“We’re all just having fun,” Kenealy added. “People shouldn’t take it so seriously.”

Caroline Bleakley

Caroline Bleakley is a USTimeToday U.S. News Reporter based in London. His focus is on U.S. politics and the environment. He has covered climate change extensively, as well as healthcare and crime. Caroline Bleakley joined USTimeToday in 2022 from the Daily Express and previously worked for Chemist and Druggist and the Jewish Chronicle. He is a graduate of Cambridge University. Languages: English. You can get in touch with Caroline Bleakley by emailing

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