The Dreamville Festival has a major economic impact on Wake County

RALEIGH, NC (WNCN) — The economic numbers of Dreamville Festival were released, and according to the Greater Raleigh Convention and Visitors Bureau, it had a major impact on the area.

Officials said the April Festival had a “together 80,000 visitors‘ over two days with tickets sold in all 50 states and 20 countries.

Officials said Wake County’s occupancy rate rose to 92 percent on the Saturday of the festival.

And the direct economic impact on Wake County show it: “[t]This year’s celebrations generated $6.7 million in direct economic impact, the Greater Raleigh Convention and Visitors Bureau said in a press release.

But that figure is on the lower estimate, according to officials, because it doesn’t include spending by local residents and “reflects only the impact of tourism and the economy.”

“My team and I are still impressed by the overwhelming support we have received since the conclusion of the second Dreamville Festival in April. But to now fully realize the festival’s positive impact on the local economy and tourism is truly incredible,” said Adam Roy, Dreamville Partner and Festival President. “We are grateful for our fans who traveled across the United States and internationally to attend the celebration, as well as those from the city of Raleigh and Wake County who helped bring this event together. Our Dreamville team looks forward to continuing their investment in the community in the years to come, especially as we plan to return the festival in Spring 2023.”

Dreamville Festival has been canceled in 2020 and 2021 due to the COVID-19 pandemic.

“The increase in economic impact and attendance during this year’s two-day festival is gratifying to see after the pandemic has prevented the previously sold-out event from being held in recent years,” said Dennis Edwards, President and CEO of Visit Raleigh. “Successful participation in the Dreamville Festival confirms that events and travel have returned to our region and demand remains high.”

Officials also stated that a portion of the proceeds from this year’s event will be donated to the Dreamville Festival’s charity partners. The Dreamville Festival has a major economic impact on Wake County

Dais Johnston

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