The confusing puzzle-style meme taking over TikTok is the cutest love code

You may not be the only one searching for the meaning of the confusing phrase “i cow pa rain,” which is also spelled as “I 🐮 pa 🌧” thanks to social media users trying to decipher the viral meme.

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Photo by Phil Barker/Future Publishing via Getty Images

Meaning of the “I cow pa rain” meme, also known as “I 🐮 pa 🌧”.

The viral meme “I cow pa rain” is inspired by the Filipino phrase “ikaw pa rin” – which translates to “you are breastfeeding.” There is also a song of the same name that can be found in videos of the trend.

Although it seems that the term has been a part of TikTok videos for some time, users have popularized it again by using appropriate emoticons – the letter “I” followed by a cow emoji and a black cloud after the word “pa”.

For the uninitiated, users add Filipino phrases written with English letters or insert appropriate emoticons into TikTok videos while participating in the trend, which usually expresses their admiration or unwavering love for someone.

For example, some users share clips of their favorite artists with the meme in the caption to show how big of a fan they are. Others have used the same thing to let their loved ones know that it’s “still you,” such as the person they’re still in love with.

“ikaw pa rin” inspires phonetic puzzles

As one X/Twitter user notes, the phrase ikaw pa rin is also treated as a phonetic puzzle because it does not produce a coherent phrase when translated into English.

Although the cow and rain emoticons are written in English, one can understand their meaning if one knows the expression in a foreign language.

The post Confusing puzzle meme taking over TikTok is the cutest love code appeared first on HITC.

Emma Bowman

Emma Bowman is a USTimeToday U.S. News Reporter based in London. His focus is on U.S. politics and the environment. He has covered climate change extensively, as well as healthcare and crime. Emma Bowman joined USTimeToday in 2023 from the Daily Express and previously worked for Chemist and Druggist and the Jewish Chronicle. He is a graduate of Cambridge University. Languages: English. You can get in touch with Emma Bowman by emailing

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