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Synthetic diamonds are the new engagement ring trend

For many couples who have recently cemented their commitment to each other with an engagement, the choice of ring is not a natural gemstone but a man-made one – including the diamond in the middle. Four engagement rings in 2021 with a man-made center stone, not necessarily always a diamond, are up 11% over the past two years, according to a report from wedding website The Knot. The report is based on a survey conducted in November of 5,000 US couples who were engaged between January and November 2021, based on a survey conducted in November of 5,000 US couples got engaged between January and November 2021. Shelley Brown, The Knot’s senior beauty and fashion editor, said: “They’re cheaper than mined diamonds. Up to 30% lower Top jewelry retailers are also stepping up that effort.The Copenhagen-based company is turning to lab-grown diamonds instead, the kind of metal that’s available. Diamonds they say have the same “optical, chemical, thermal and physical characteristics” of a diamond mined and graded according to the same standards known as the 4Cs: cut, color, clarity and carat. “This is the peak season for bridal jewelry. Jamie Singleton, president of Signet Jewelers, which owns Zales, Kay Jewelers and Jared, said: “Dominating the preference for engagement rings includes larger stones between 1 and 3 carats, yellow gold and rhinestones. has fancy central shapes like oval, pear and emerald. “They’re the demographic that represents most of the bridal shoppers anyway,” says Singleton. The US is represented by lab-grown diamonds, said Edahn Golan, industry analyst and founder of Edahn Golan Diamond Research & Data. This is up 34% from 2020. Bell wi Golan adds, a lab-grown diamond can cost 60% less than a 1-carat natural diamond ring. This year. This includes the “Exact Diamonds Made in the Lab by Vera Wang LOVE” collection for Zales, which includes 16 engagement ring styles featuring 101 lab-grown diamond centers, as well as a collection The new “lab-created diamond LEO Legacy” episode features Brown says: “A real lab-generated diamond doesn’t invest as much as a natural diamond.” Martin Rapaport, founder of the Rapaport Diamond Report and president of the Rapaport Group, agrees. “Synthetic diamonds are not naturally scarce like mined diamonds. They can be produced in unlimited quantities, Rapaport says. “So they don’t really hold the same resale value as natural diamonds.” “I think it is wrong to sell synthetic diamonds without this important disclosure even if some consumers may not care about resale value,” he said.

For many couples who have recently cemented their commitment to each other with an engagement, the choice of ring is not a natural gemstone but a man-made one – including the diamond in the middle.

While diamonds continue to be the most popular engagement stones, nearly a quarter of engagement rings in 2021 have a man-made center stone, not necessarily always a diamond, up 11% over two years. past, according to a report from wedding website The Knot. “

The report is based on a survey conducted in November of 5,000 US couples who were engaged between January and November 2021.

Another factor driving the preference for synthetic diamonds: They are cheaper than mined diamonds. Shelley Brown, The Knot’s senior beauty and fashion editor. Diamonds and other lab-made gems have gone mainstream over the past four to five years, she notes.

Create labs become mainstream

Leading jewelry retailers are also pushing that effort.

This May, the world’s largest jewelry company, Pandora, made a big move when it announced it would stop using mined diamonds in its jewelry.

The Copenhagen-based company is instead turning to lab-grown diamonds, which it says share the “optical, chemical, thermal and physical characteristics” of a diamond. Diamonds are mined and graded according to the same standard known as the 4Cs: cut, color. , clear and carat.

Pandora says it’s making the change as part of its own efforts to sell sustainable jewelry and also because consumers are demanding it.

Signet, the largest jewelry company in the United States, is stocking up on engagement rings.

Jamie Singleton, president of Signet Jewelers, which owns Zales, said: “This is the peak season for bridal jewelry. Kay Jareders and Jared.

Singleton said the three big trends that dominate engagement ring preference include larger stones between 1 and 3 carats, yellow gold, and fancy center-shaped stones like ovals, pears and pearls. Emerald.

She also noticed an increase in demand for lab-created diamonds.

“This is very Millennial-based, and honestly, they are the most representative demographic of shoppers in the bridal category,” Singleton said. “The lower cost of a lab-generated diamond allows couples to purchase a larger stone.”

Currently, 4.7% of the specialty diamond jewelry market in the United States is represented by lab-grown diamonds. Edahn Golan, industry analyst and founder of Edahn Golan Diamond Research & Data, says this is up 34% from 2020.

In terms of cost differentials, a 1-carat engagement ring with a lab-grown diamond can cost 60% less than a 1-carat natural diamond ring, says Golan.

While the majority of shoppers in its stores still buy natural diamonds, Singleton said Signet has expanded its selection of man-made bridal jewelry this year. This includes the “Real Diamonds Made in the Lab by Vera Wang LOVE” collection for Zales, which includes 16 engagement ring styles featuring 101 lab-grown diamond centers, as well as The new “LEO Legacy Lab Diamonds” collection features 21 engagement rings and bracelets at Kay Jewelers.

But there’s one important consideration for anyone buying lab-generated diamonds: their resale value.

“A lab-made diamond really isn’t as big of an investment as a natural diamond,” says Brown. “Consumers may not be educated on this.”

Martin Rapaport, founder of the Rapaport Diamond Report and president of the Rapaport Group, agrees.

“Synthetic diamonds are not as scarce in nature as mined diamonds,” said Rapaport. “They can be produced in unlimited quantities by machines.” “So they don’t really hold the same resale value as natural diamonds.”

“I think it would be a mistake to sell man-made diamonds without this important disclosure even if some consumers may not care about resale value,” he said.

https://www.kcra.com/article/man-made-diamonds-engagement-ring-trend/38434451 Synthetic diamonds are the new engagement ring trend

JOE HERNANDEZ

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