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Strawberries overtake bananas to become UK’s favorite fruit for the first time

STRAWBERRIES overtakes bananas as the nation’s favorite fruit for the first time.

They’ve topped this year’s table thanks to a spike in sales – despite only being widely available in the summer.

Strawberries overtake bananas for the first time to become the country's favorite fruit

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Strawberries overtake bananas for the first time to become the country’s favorite fruitCredit: Getty

Their arrival was even delayed by two weeks because of the unseasonably cold spring weather.

But industry data shows shoppers have made up for lost time and spent £614.5m on strawberries – £26.1m more than last year.

Bananas – Britain’s most popular traditional fruit – dropped to fourth in the annual table, with grapes and apples up to second and third.

Banana sales fell by £42.4 million, to £548.9 million, The Grocer magazine’s annual product review showed.

The switch is attributed to Britons seeking more fruit after lockdown – and strawberry prices falling after a bumper harvest.

Grocer said the harvest was so plentiful that Tesco was able to buy another 400 tonnes and offered “a kilo for just £3”.

The numbers relate to sales in stores and supermarkets in the 52 weeks to September 11 compared with the same period a year ago.

NielsenIQ analysts reveal a £23.6 million increase in overall fruit sales.

Top 10 fruit sales

1. Strawberries – £614.5 million (up 4.4%)

2. Grapes – £595.3 million (+2.9% increase)

3. Apple – £555.0 million (up 1.1%)

4. Bananas – £548.9 million (down 7.2%)

5. Blueberry – £427.0 million (up 3.9%)

6. Clementine – £331.5 million (down 4.4%)

7. Raspberry – £322.6 million (1.2% off)

8. Orange – £168.4 million (up 3.2%)

9. Lemon – 129.2 million pounds (3.0% off)

10. Le – 102.5 million pounds (+2.8% increase)

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https://www.thesun.co.uk/news/17101588/strawberries-uk-favourite-fruit-bananas/ Strawberries overtake bananas to become UK’s favorite fruit for the first time

Huynh Nguyen

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