Stacey Abrams’ campaign spent funds on a ‘swag truck,’ TikTok house: report

Democrat Stacey Abrams squandered funds renting a house for TikTok creators and a “swag truck” to distribute campaign supplies during her second unsuccessful run for Georgia governor, according to a report.

The campaign’s lavish spending, which raked in more than $100 million, backfired — and at the end of Abrams’ failed attempt to defeat Republican Gov. Brian Kemp, staff benefits were cut and crucial television airtime was cut , the Atlanta Journal Constitution reported.​

The revelations follow Abrams campaign manager Lauren Groh-Wargo, who told Axios the campaign owes vendors more than $1 million.

Questions are now being raised about how funds were spent by Abrams in their convincing loss to Kemp, a widely watched rematch of the 2018 gubernatorial contest.

​“It’s incredibly poor planning and it shows where their values ​​stand,” a senior Democratic official told the AJC. “You can’t look up one day and realize you can’t pay the bills.”

Stacey Abrams' campaign spent funds on a house for TikTok creators and a "Swag truck" Goods to distribute to young voters.
Stacey Abrams’ campaign spent funds on a house that rents for $12,500 a month for TikTok creators.
AP

According to the outlet, campaign spending went toward renting a home in Atlanta to be used as a “hype house” for TikTok videos.

But the five-bedroom home, which rents for $12,500 a month, was barely used and was eventually converted by employees into a makeshift office, the report said.

Funds were also spent on a pop-up store and a “swag truck” to distribute Abrams T-shirts and hoodies to attract young voters.

Stacey Abrams with her campaign manager Lauren Groh-Wargo in November 2018.
Stacey Abrams with her campaign manager Lauren Groh-Wargo in November 2018.
AP

But campaign officials complained that there was no larger strategy behind the expensive giveaways.

Money was also spent on surveys that were ignored, or on expensive consultants whose advice seemed at odds with the rest of the operation.

As the race entered its final two weeks, the campaign ran into financial difficulties and began a series of belt-tightening measures.

TV ad spending has been cut by more than half to less than $1 million — despite Kemp spending nearly $3 million on TV ads in the final week of the race.

Stacey Abrams spent campaign funds on a "Swag truck" Goods to distribute to young voters.
Stacey Abrams spent campaign funds on a “swag truck” to distribute merchandise to young voters.
Twitter/Andrew Ferguson

In late October, the Abrams campaign also discontinued a program that allowed employees to sign up for mental health sessions.

A staffer lamented the “brutal timing” of the decision for aides who wanted to use the program after the election was over after working long hours for the Democratic candidate

“They probably thought they could raise money throughout November,” said a former employee of the newspaper. “And they played so badly.”

Groh-Wargo claimed at the time of the cuts that the campaign was shifting resources to digital outreach and advertising efforts, but it has since confirmed that the real reason was to cut spending.

Her apology to Axios was that the campaign has been hit by a “cavalcade of negative press and negative polling” in recent months, which has decimated fundraising.

Groh-Wargo said the campaign is trying to make up the shortfall by selling its extensive database of donors and voters.

https://nypost.com/2022/12/21/stacey-abrams-campaign-spent-funds-on-a-swag-truck-tiktok-house-report/ Stacey Abrams’ campaign spent funds on a ‘swag truck,’ TikTok house: report

JACLYN DIAZ

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