Spotify’s Latest Acquisition Turns Radio Shows Into Podcasts

Spotify bought another sound backgroundand this time it hopes to bring radio into the modern era. The streaming company has buying Whooshkaa, an Australian-based company that provides a tool to convert radio programs into podcasts. Spotify plans to integrate the technology in Speakers for podcasters with a clear goal – stations can further profit from shows by offering ad-supported podcast episodes.

Whooshkaa could also boost some of Spotify’s other efforts. Founder Rob Loewenthal notes Whooshkaa also has voice-to-text (and text-to-speech) technology, smart home integration, and “enterprise-grade” podcasting tools. Neither Spotify nor Whooshkaa mention the use of this technology to auto transcribe podcast or otherwise enhanced podcasting features, but it wouldn’t be surprising if some of this know-how continued.

The appeal of buying is clear. If Spotify can convince more radio networks to offer podcasts, Spotify can expand its catalog and attract more listeners. Even if some of those shows become exclusives, Spotify can thrive on listening to the radio refuse and many other stations that seek to supplement their usual online advertisements.

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Tom Vazquez

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