Social media reviews can help ‘Spider-Man’ bring the holiday gift to theaters

FILE PHOTO: Spider-Man: No Way Home premiere in Los Angeles
Actors Benedict Wong, Benedict Cumberbatch, Jacob Batalon, Marisa Tomei, Zendaya and Tom Holland pose for a photo as they attend the premiere of Spider-Man: No Way Home in Los Angeles, California, December 13, 2021 REUTERS / Mario Anzuoni

December 14, 2021

By Lisa Richwine

LOS ANGELES (Reuters) – The latest “Spider-Man” adventure won high praise from film critics on Tuesday, and box office analysts predict the superhero spectacle will set a record. pandemic-era sales in theaters this weekend.

“Spider-Man: No Way Home,” produced by Sony Corp and Walt Disney Co., stars Tom Holland in his third appearance as Marvel’s web superhero and Zendaya as your friend. his daughter, MJ. The film opens exclusively in theaters on Fridays.

As of Tuesday afternoon, “No Way Home” has earned a 98 percent positive rating from 65 reviews collected on the website Rotten Tomatoes. Supporters say the plot will please fans old and new.

Thrillist’s Esther Zuckerman said: “‘Spider-Man: No Way Home’ is a cannibal horror movie, a powerful hybrid between the evolving Marvel Cinematic Universe. and nostalgic for what happened before,” says Esther Zuckerman of Thrillist.

USA Today’s Brian Truitt called the film “a gripping piece that resembles a love letter to a comic book character, a film about second chances, and an ingenious reminder of the famous adage. that: ‘With great power comes great responsibility. ‘”

Demand for advance tickets has surged, a welcome sign for cinema chains, including AMC Entertainment, Cinemark and Cineworld, which are still struggling to bring back audiences amid the COVID-19 pandemic.

The festive season around Christmas often ranks as the second-biggest time of year for movies in theaters, but box office receipts are far below pre-pandemic levels recently.

Director Steven Spielberg’s remake of “West Side Story” disappointed with $10.6 million in domestic ticket sales last weekend, raising new questions in Hollywood about what it takes to attract audiences back theater again.

First-day bookings for “No Way Home” were recorded by ticketing company Fandango the highest since “Avengers: Endgame,” the second-highest-grossing film of all time.

Paul Dergarabedian, senior box office analyst at Comscore, said he expects “No Way Home” to gross more than $130 million in ticket sales in the US and Canada in its opening weekend. A debut at that level would mark the first weekend of more than $100 million since December 2019.

“That would take away much of the previous negative news and create a positive reset for theaters as we head into the 2022 box office year,” Dergarabedian said.

(Reporting by Lisa Richwine; Editing by Dan Grebler) Social media reviews can help ‘Spider-Man’ bring the holiday gift to theaters

Caroline Bleakley

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