During its 25-year history, the Secretly Group has put a lot of effort into implementing more eco-friendly methods – from virtually eliminating the use of plastic jewelry boxes to installing put solar system on his main warehouse. Now, the company is announcing a broad-based sustainability plan designed to cut greenhouse gas emissions across the board.
Officially titled The Secret Affiliates Sustainability Plan, this 11-page document outlines a series of specific actions that Secretly Group will take to reduce climate harm, including investing in focuses on energy efficiency in its buildings, evaluates opportunities to replace natural gas equipment with electric options, converts to 100% renewable energy, and measures and reduces emissions “Scope 3” – a category that includes all ancillary emissions such as employee travel, music streaming, and the production of vinyl and other physical goods. The company is also a founding investor in IMPALA’s plan own carbon calculator for the music industry
Celebrating its 30th anniversary in 2026, the company – which includes the record labels Dead Oceans, Jagjaguwar, Secretly Canadian, Ghostly International, The Numero Group and Phoebe Bridgers‘Saddest Factory Records – aims to eliminate the negative climate impact that dates back to its founding and become a more “climate positive” operation.
While accounting for all of Secretly Group’s carbon debt since 1996 has been challenging due to lack of complete documentation, COO and co-founder Ben Swanson tell Billboards that the company’s consultant on the project, Jen Cregar at Terra Lumina Consulting, calculated an overall impact potentially equivalent to about five times the company’s 2019 emissions. To meet its 2026 target, Secretly Group will strive to reduce its emissions directly as much as possible, with emissions it cannot reduce will be balanced out by purchasing carbon offsets through the company. Native, the company has also worked with Ben & Jerry’s and Green Mountain Coffee. Roasting machine.
Although Secretly has only just announced its sustainability plans to the public for now, the strategy is already in place. To date, the company has acquired carbon offsets to mitigate the impact of 2019 “Scope 1” and “Scope 2” emissions (categories include direct emissions such as gas, using electricity and fuel used to power the company’s vehicles), has an estimated 150 tons. It also reduced emissions in range 1 and 2 by 22% in 2020 to 116 tonnes, although that is largely due to work-from-home policies implemented during the pandemic as well as the installation of panels. solar cells in their warehouse. By the end of the year, Swanson said the company will effectively offset all Scope 1 and Scope 2 emissions from 2020.
In 2022, Secretly will begin looking at reducing and offsetting the more difficult Scope 3 emissions while lobbying the company’s partners – including building managers, DSPs and vinyl mills – to see if they can also reduce their climate footprint.
Secretly Group isn’t the first music company to announce a sustainability plan; Earlier this year, both the Beggars Group and Ninja Tune came up with recommendations of their own. Swanson told Billboard that Secretly “takes a lot of inspiration” from those companies and, in turn, “we hope to be somewhat inspired by what we do.”
Inspired or not, the process is certainly not easy. “You scratch the surface of this thing and you realize how complicated it all is,” says Swanson. “Not really a move in the right direction. You solve one problem and you open up six more.”
Swanson then hopes to make the process less opaque by creating a sort of blueprint that can be used by other music companies, including more than 150 Secretly Distribution customers, who decide to act to reduce their own emissions in the future.
“If we can be a translator between what I love to call a nerd and the rest of the music industry,” says Swanson, “perhaps that is where we too can be.” an added value. ”
https://www.billboard.com/pro/secretly-group-sustainability-plan-greenhouse-gas-emissions/ Secret group publishes climate sustainability plan – Billboard