SandStorm unveils new bridge between brands and Metaverse

Place/Date: – March 4, 2022 at 20:00 UTC · 4 minutes reading time
Source: SandStorm

SandStorm unveils new bridge between brands and Metaverse
Photo: SandStorm

Not content with being the world’s largest weekly Metaverse event, SandStorm has created a new platform to connect brands with VR developers.

The live platform and NFT marketplace built on top of Polygon and Ethereum will be demoed for the first time at the upcoming South of Southwest Event in Austin, Texas (March 11-20).

A branded Metaverse marketplace

Targeting both emerging and established brands, SandStorm acts as a gateway to the metaverse, putting companies in the orbit of experienced Web3 developers who can help them establish a presence in immersive digital worlds like The Sandbox. Already home to over 500 builders and 50 brands, Sandstorm will also provide clients with a dedicated account manager to ensure they make a difference.

SandStorm is the first platform created expressly to connect brands with Metaverse builders, and also allows artists—both individuals and those associated with creative studios—to apply for deals. An integrated marketplace will work similar to OpenSea, only brands will be the ones browsing the NFTs rather than regular collectors. Non-fungible tokens must also be metaverse-capable, with the Layer 2 technology powering SandStorm allowing developers to cost-effectively mint NFTs in VOX and VXM formats.

SandStorm CEO Steve McGarry praised the “all-star investors” who recently pledged $2.5 million to the company during a seed round, adding:

“There has been overwhelming demand from the NFT community as we have grown organically to reach over 3 million people each month before launch. We have 50 brands along with over 500 builders wanting to get verified and we’re ready to give the NFT community what they’ve been asking for.”

Since October, SandStorm has been awarding monthly prizes to creative talent who submit NFTs through the platform’s Builder program. Every month, the winners received about 10,000 SAND Token, the native asset of the Metaverse project The Sandbox, a longtime contributor to SandStorm. These developers will be the first developers to see brands when the curtain rises on the platform beta at SXSW.

Sebastien Borget, CEO of The Sandbox, recognized the industry’s need for “a platform to connect [brands] to builders, agencies, architects, designers, community managers, and thousands of vendors in this open ecosystem,” and said he was “excited to invest in the SandStorm platform, which offers a decentralized solution to meet these needs and add… To provide visibility for projects through meetups and social events in the metaverse.”

SandStorm will offer brands tiered packages that match their commitment to metaverse marketing. At the lower end of the scale, small brands can promote their business to virtual reality residents (mostly gamers) via branded billboards and weekly social advertising. The Schnickschnack Tsunami Pack, on the other hand, represents a turnkey service that includes things like custom animated NFTs and a fully immersive build on the SandStorm Social Hub.

Embrace the digital evolution

Several brands with sufficient resources have already harnessed the potential of the Metaverse to generate revenue streams and create memorable experiences for consumers.

Coca-Cola last year published a selection of branded NFTs on the Veve marketplace, generating over $1 million in the process. Film studio Warner Bros. Pictures even provided a virtual party in the Roblox metaverse with the goal of promoting the theatrical release of In The Heights.

For some brands, however, the complexity and expense of the metaverse is a deterrent. SandStorm aims to lower barriers to entry while incentivizing competition among a growing community of digital artists. Of course, The Sandbox will be a supported venue – although SandStorm is platform-agnostic, meaning brands can break into other metaverses as well.

The convergence of blockchain-based gaming, advertising, and cryptocurrency could unlock revenue opportunities reach nearly $800 billion by 2024, and those brands that create meaningful experiences in virtual reality are most likely to benefit. SandStorm unveils new bridge between brands and Metaverse

Caroline Bleakley

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