Reneé Rapp explains the huge ‘I Hate Boston’ billboard in the North End

Actress and singer Reneé Rapp explained her “I Hate Boston” poster that mysteriously surfaced in the North End neighborhood this week.

A somewhat divisive billboard reading “I Hate Boston” was erected in the city’s North End, causing much confusion among locals and online users alike. The “I Hate Boston” billboard is actually part of a promotion for Reneé Rapp’s debut album, with the music artist herself explaining the purpose behind the billboard.

Reneé Rapp, I hate Boston billboards
Photo by Sarah Morris/Getty Images for The Recording Academy

A giant billboard that reads “I hate Boston” appears in the North End

The ‘I hate Boston’ billboard, capitalized for its dramatic effect, popped up in the North End this week and various people were trying to figure out what it meant.

The phrase “I HATE BOSTON” was taped to a white background and stuck out from the Boston skyline like a sore thumb.

After To The Boston Globe is located around Cooper St. and Cross St., but can be seen from a better perspective at the intersection of Valenti Way and Beverly St.

Various viewers and people on the internet reacted to the remarkably blunt message. Some wholeheartedly agreed with the slogan, while others disagreed.

“No one in their right mind can hate the center of the universe,” one person said on Twitter.

“I support that,” said another.

“I don’t see what’s wrong with that, I’ve loved it since I’ve been here. It’s really beautiful. I can’t complain about that,” another said.

Reneé Rapp explains the meaning of their slogan “I Hate Boston”.

It didn’t take long for internet sleuths to discover that the “I Hate Boston” billboard was the work of Reneé Rapp. Rapp, who hails from Huntersville, North Carolina, is known for her role as Regina George on Broadway’s Mean Girls and for her role on the HBO series Sex Lives of College Girls.

The poster is actually just a marketing tool for the 23-year-old singer-actress as she has a new album, Snow Angel, which is due out on Friday (August 18).

“It’s more fun when people don’t know and are very curious as to why I would do something like that, and it serves to start fights and arguments,” she said tells WBZ TV. “Because you’re very good at it and you love it.”

However, she doesn’t hate Boston at all. She just hates an ex who lives there and is the subject of her new song “I Hate Boston,” the second track off her new album.

“Dear Boston, while your accent is harsh, it’s always unforgettable, unlike any performance by your beloved Celtics, and don’t get me started on your Red Sox,” Rapp said CBS News Boston . “Yes, one of you broke my heart, but I know I can’t blame you. Dear Boston, I’m sorry for the slander, I love you forever, but I hate this man.”

It’s quite an ingenious marketing ploy that will surely get people talking about their new album.

You can listen to “I Hate Boston” below:

Post Reneé Rapp explains how the huge ‘I Hate Boston’ billboard in the North End first appeared on HITC.

Emma Bowman

Emma Bowman is a USTimeToday U.S. News Reporter based in London. His focus is on U.S. politics and the environment. He has covered climate change extensively, as well as healthcare and crime. Emma Bowman joined USTimeToday in 2023 from the Daily Express and previously worked for Chemist and Druggist and the Jewish Chronicle. He is a graduate of Cambridge University. Languages: English. You can get in touch with Emma Bowman by emailing

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