PublicSq. app seeks to connect “pro-American” businesses and shoppers

PublicSq. aims to be the next big online shopping destination – but for businesses to participate, they must embrace values ​​like ‘freedom’, ‘family’ and ‘constitution’.

The fledgling shopping app has already registered more than 40,000 businesses and more than 500,000 shoppers – enabling the latter to find local and national businesses ranging from coffee shops to clothing stores to orthodontists.

However, to be approved for the platform, companies must pledge to uphold PublicSq. to respect — and promise they will “not devote time, money or resources against those values,” according to a company presentation reviewed by The Post.

“The real goal was to prioritize supporting small businesses,” PublicSq said. CEO Michael Seifert told the Post. “But the mission has expanded to support any company with similar values.”

Users with an account can search the app for businesses in categories like banking, beauty, and jewelry. Customers can filter the results to find a small business in their community or broaden their search to the entire country — but they know that any business they’re looking for is run by companies that are “pro-life, pro -Family and Pro-Life”. Freedom,” said Seifert.

That’s because each company is vetted by a “verification team,” which ensures companies are publicly adhering to these values, according to Seifert.

PublicSq., which can be accessed online or by downloading the app, is free for both users and businesses and makes money from selling ads.

Seifert told the Post he believes it will be big business to focus on the estimated 100 million conservatives in the US who are looking for alternatives to buying from companies that support a progressive agenda.

According to a study by 5W PR, 71% of Americans want to buy from companies that align with their values ​​– and Seifert says that means there are tens of millions of underserved conservatives who want to support companies they can believe in.

While PublicSq. has only been around for ten months, the idea came to Seifert during the COVID lockdown to keep companies afloat. Its early success is due in part to high-profile senior advisors like Donald Trump Jr., Charlie Kirk, and Carrie Underwood promoting the brand to their supporters.

Late last month, PublicSq. announced the merger with the shell company Colombier Acquisition Corp. plans to go public by the end of the third quarter.

The company’s board of directors includes Siefer, Arizona’s GOP nominee for US Senate, Blake Masters, former chief of staff to Vice President Mike Pence, Nick Ayers and Omeed Malik, founder and CEO of Farvahar Partners.