Business

Prioritize cutting 400 jobs as part of staffing change

PRIMARK will cut up to 400 jobs as part of a major staff change.

The fashion giant has 191 stores in the UK, currently employs 29,000 people.

Primark is deploying up to 400 employees on a big job

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Primark is deploying up to 400 employees on a big jobCredit: PA

However, bosses have blamed the Omicron variant of the coronavirus for keeping shoppers away from stores at a late hour, meaning sales slump.

Primark’s UK sales were 10% lower in the 16 weeks to 8 January when compared to pre-pandemic levels two years ago.

But lack of legs and falling revenue means a drastic change for a large number of workers at the fashion giant.

The restructuring of jobs within the company is planned to offset the costs that have affected the store due to the pandemic.

Bosses are looking to cut operating and overhead costs, and store management in the UK will also be simplified, as part of the programme.

Hundreds of roles will be deleted but the changes are creating a new entry-level management role as well.

Kari Rodgers, Primark UK Retail Director said: “The changes we are proposing will bring in a simpler and more consistent management structure across all of our stores, bringing offers more career growth opportunities and flexibility, all designed to help us deliver the best possible experience for both our customers and our colleagues.

“We are currently focused on supporting our colleagues who are impacted by these proposed changes and will be undertaking the consultation process.”

However, Primark’s owner, Associated British Foods, has said that trading has in fact improved in recent weeks.

Shoppers are starting to ease their fears about Omicron as some measures are eased and they start shop in store once again.

Primark does not offer an online store, so fans of the fashion retailer cannot their fix from the comfort of their own home, like with many other fashion giants.

That means the chain mainly relies on store traffic, but epidemic didn’t help shopper confidence when venturing into the high streets.

Even so, Primark bosses say similar sales are still higher when compared to the final quarter of last fiscal year, when stores closed due to the closure measures.

AB Foods said supply chain problems have begun to ease since last fall, although it is still seeing some delays at ports and shipments.

Primark’s total sales increased 36% year-on-year.

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https://www.thesun.co.uk/money/17381909/primark-cut-400-jobs-staffing-shake-up/ Prioritize cutting 400 jobs as part of staffing change

JACLYN DIAZ

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