Tech

PlayStation vs Xbox: Microsoft behind Sony despite Activision deal

Microsoft CEO Satya Nadella has said that his company will still number three in the game industry even after repurchase Activision Blizzard be completed, if the US Federal Trade Commission gives the green light to the deal.

Nadella made his comments in an interview with the Financial Times, where he was asked about the deal being scrutinized by regulators to determine if it harms competition. While he acknowledges that the acquisition will be under a microscope, Nadella seems confident it will proceed because of Xbox’s third position in the games industry.

Sony vs Microsoft: Is Activision Blizzard Deal Anti-Competitive?

It will be some time before the FTC makes a decision, but for now, Microsoft seems to be clear. Or at least that’s what analysts and Nadella think. “At the end of the day, all the analysis here has to be done through the lens of: ‘what are the categories we’re talking about and the market structure?” “Nadella told the Financial Times. “Even with this acquisition, we would be third with a low teen share. [of the video games market]. We will be a small player in what will be a highly fragmented place. ”

Microsoft insists that the acquisition of Activision Blizzard is related to the development of the metaverse rather than pulling the games away from rival platforms. However, Nadella took a different tone from Xbox CEO Phil Spencer, who immediately assured Sony that he wanted to keep Call of Duty on PlayStation. Nadella is of the opinion that given Microsoft’s position in the market, it doesn’t need to make “any formal concessions” for the acquisition to be approved.

Opinion: Can’t stop the acquisition of Xbox Activision

Zarmena wrote… As I’ve said before, the Xbox Activision deal will upset the authorities, but it’s unlikely they’ll succeed in stopping the acquisition. For starters, Microsoft has done its homework and Nadella is not wrong to say that Microsoft ranks third in the games market making the case for this deal all the more compelling. Second, Microsoft knows that if the deal is deemed anti-competitive, the FTC will have to apply the same rules to the entire tech industry, which it is unlikely to do. Only time will tell what will happen in 2023.

In other news, Naughty Dog has confirmed that it has three projects in developmentand God come down Counterplay studio is working on a New IP.

[Source: Financial Times]

https://www.playstationlifestyle.net/2022/02/04/playstation-vs-xbox-size-after-activision/ PlayStation vs Xbox: Microsoft behind Sony despite Activision deal

Emma Bowman

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