Peloton reacts to the ‘And Just Like That…’ controversy with a new ad starring Chris Noth

If you haven’t watched the first episodes of And just like that… look away now.

Peloton released an ad, starring Chris Noth, as a nod to the shock at the end of the first episode of And just like that… including one of the brand’s stationary bikes.

Fan Sex and the city It will be very emotional to learn that his death Big (Noth) is not the end – and instead he runs away with Peloton instructor. That is, according to a new ad for the fitness company.

The first episode of the improved SATC series And just like that ends with a horrifying death scene, killing Carrie’s beloved Big. The cause of his death? A heart attack after a particularly intense Peloton workout.

In addition to shattering the dreams of Carrie and Big fans around the world, the scene took a toll on Peloton – the company’s stock fell 11% after the episode’s release, forcing the company to settle down. about the character’s death.

“SATC fans, like me, are deeply saddened by the news that Mr Big died of a heart attack,” Peloton medical board member Dr Suzanne Steinbaum said in an interview with the LA Times.

“Mr Big has lived what many would call a lavish lifestyle – which includes cocktails, cigars and big steaks – and is at serious risk because he experienced a previous heart event in Season 6.”

The company has now rushed out an ad featuring the Big actor, posting it on Twitter with the line: “And just like that…he’s alive.”

The ad features Noth and a woman who appears to be a Peloton instructor sitting in front of a bonfire talking about “new beginnings” and deciding to take another ride on a Peloton bike.

As the camera pans, the ad shows a bicycle with a voiceover: “And so, the world has been reminded that regular cycling stimulates and improves your heart, lungs and circulation, reduce the risk of cardiovascular disease.

“Cycling strengthens your heart muscle, lowers resting heart rate, and lowers blood fat,” it continues. “He is alive.” Peloton reacts to the ‘And Just Like That…’ controversy with a new ad starring Chris Noth

Tom Vazquez

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