OneTeam announces unprecedented partnership with LCSPA

OneTeam and the LCS Players Association have announced a multi-year partnership aimed at marketing and managing all 100 players in the league.

The LCSPA was founded in 2017 by current stakeholders to offer them advice, programmes, information and support for themselves.

A partnership group that helps these unions, OneTeam, is finding success as it has partnered with professional sports leagues such as the NFLPA, MLBPA, WNBPA, and others.

Now the group is moving into the sport as they will work with the LCSPA to improve players’ rights and market them to the public.

OneTeam and LCSPA enter into a historic partnership

In one of the most historic announcements in esports history, the LCSPA tweeted their official deal to work with OneTeam to create revenue and rights for players.

They have entered into a “multi-year partnership with OneTeam, which will support the LCSPA in becoming a sustainable and independent players organization”. This is a huge step for the LCS players and one that has never been seen before in esports.

OneTeam works with player associations to improve their name, image and likeness (NIL) outside of the game. They also help players build connections with potential sponsorship and endorsement deals. This affects all 100 players between LCS and Academy.

As outlined in a blog entryFans can expect to see some new content and items from their favorite LCS players: “This Group Rights program and partnership with OneTeam means our players will receive trading cards, collectibles and more.”

Riot games

OneTime will work with LCS players to market and manage them.

It’s been five years since the LCSPA was formed and they have already achieved things like champions queue and a contract database. This partnership will bring even more to the future of the North American League.

There’s no timeline for how quickly things will get started and rolling, but the Players’ Association is destined to do greater things with the help of OneTeam. OneTeam announces unprecedented partnership with LCSPA

Emma Bowman

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