Nicole Kidman Renews AMC Deal After Viral Ad

For the second year in a row, Nicole Kidman will greet moviegoers as the lights go down.

The ‘Big Little Lies’ star signed on the dotted line to renew her endorsement deal with AMC Theaters after her latest campaign proved a smash hit.

The 55-year-old’s viral ad showed her dancing through an empty cinema, staring at the camera and reminding audiences of the wonders of going to the movies.

“We come to this place for the magic,” says the Oscar winner to the camera.

Kidman enchanted both film lovers and AMC execs with her screen montage as she was signed on as the chain’s spokesperson for another full year.

Nicole Kidman AMC commercial
The advertising campaign was originally launched to boost business for cinemas.
AMC Theater via Youtube

During the company’s conference call Thursday, AMC CEO Adam Aron applauded Kidman for her sparkling performance.

“As Nicole Kidman reminds us in AMC’s now iconic and revered ad campaign, ‘Given that Hollywood has great stories to tell,’ it’s clear that movie fans are keen to enjoy these dazzling images on AMC’s giant solo screens ‘ said Aaron.

According to GQ, the Aussie actress also played a part in the ad’s creative process off-screen and had some concerns over the enthusiastic response from audiences.

Nicole Kidman arrives at the Los Angeles Premiere "The Northman" at the TCL Chinese Theater on April 18, 2022 in Hollywood, California
The Oscar-winner’s ad was AMC’s first-ever multimedia advertising campaign.

“I can’t tell you why it worked or why it went viral,” Kidman told the outlet. “But what I can tell you is that the reaction is a direct result of the amount of people going back to the theaters to enjoy the films. And that is exciting.”

The next time you watch a new blockbuster, chances are you’ll kick off your show with another Kidman cameo.

As the “The Undoing” star says in the ad, “Heartbreak feels good in a place like this.”

https://nypost.com/2022/08/06/nicole-kidman-renews-amc-deal-after-viral-ad/ Nicole Kidman Renews AMC Deal After Viral Ad

Emma Bowman

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