New York’s Top 10 Instagram Influencers Revealed

Home to high-profile events like New York Fashion Week and the US Open, some of the best hotels and hottest restaurants in the world, it’s no wonder NY is also the hub of some of the country’s best influencers.

New York ranked third in the new national ranking of states with the most Instagram influencers, with an average of 76.7 influencers per capita – behind Washington, DC and California respectively.

The Empire State – with a population of nearly 8.468 million – is home to a reported 1,496 Instagram influencers with many millions of loyal followers who hang on every word posted, every wellness tip and every cheeky thirst trap.

To create your new ranking of influencer influx, Researchers from Casino.org pulled data on 18 and older Instagram “creators” with credible verified accounts.

The social media superstars followed had to have at least 10,000 followers – and an engagement rate of at least 2% (industry average) for their content.

The site exclusively confirmed to The Post the list of the top 10 New York influencers with engaged followers. Read on to see the surprisingly fresh results — some of which might shock even the most die-hard celebrity tracker.


Ice seasoning
Ice Spice was listed as a top influencer in New York with more than 2.0% engagement among her followers.
@icespice/Instagram

The ten best New York influencers

Breakout rapper Ice Spice, whose real name is Isis Naija Gaston, has a staggering 9.7 million followers on Instagram.

The 23-year-old grew up in the Bronx and began releasing music in 2021. Last August she released her song “Munch (Feelin’ U)“, which went viral and catapulted her to mainstream music fame.

A testament to pop culture: Lil Nas. Yes, that was Ben Affleck freestyling with Ice in a nationally syndicated commercial that aired during the MTV VMAs.


Vanessa Morgan
Vanessa Morgan is best known for her role as Toni Topaz in the popular teen drama Riverdale.
@vanessamorgan/Instagrm

Coming in second place: Actress Vanessa Morgan is a Canadian artist with 8.9 million Instagram followers.

She made her acting debut in the VH1 film “A Diva’s Christmas Carol” in 2000 and was cast in her first recurring role as Amanda Pierce in the family teen comedy series “The Latest Buzz” in 2007.

The 31-year-old brunette beauty was most recently known for her role as Toni Topaz in the popular teen drama Riverdale, which ran from 2017 until last August.


Trevor Noah
Trevor Noah hosted “The Daily Show” from 2015 to 2022 while touring with several stand-up comedy shows.
@trevornoah/Instagram

Landing at No. 3: Popular TV personality Trevor Noah, 39, has 8.6 million followers on Instagram who follow his intelligent and witty political and cultural commentary.

The comedian hosted “The Daily Show” from 2015 to 2022 after replacing Jon Stewart. He has also released several comedy specials, books, a podcast, and hosted the Grammy Awards in 2021, 2022, and 2023.

Noah recently made headlines for selling his swanky New York penthouse for a staggering $9.5 million.


Chloe Bailey
Chloe Bailey shot to fame as one half of musical duo Chloe x Halle with her almost identical sister Halle, 23.
@chloebailey/Instagram

4th place: Chloe Bailey is followed by over 7 million people on Instagram.

The 25-year-old rose to fame as one half of musical duo Chloe x Halle with her almost identical sister Halle, 23, with whom she released two albums before the latter found solo fame as The Little Mermaid in the 2011 live-action blockbuster .

The musicians’ talents caught the attention of many, including Beyoncé signed the girls to her company Parkwood Entertainment in 2015.

Bailey also has several acting credits to her name, most notably known for her recurring role as Jazlyn “Jazz” Forster on the Freeform sitcom series Grown-ish alongside her sister and Yara Shahidi.


Lil Tecca
Lil Tecca’s first viral hit was his 2019 single “Ransom,” which currently has over 1 billion streams on Spotify.

Landing right in the middle of the top 10: Lil Tecca, whose real name is Tyler-Justin Anthony Sharpe, is the fourth-largest New Yorker with 4.9 million Instagram followers.

The American rapper and singer from Queens rose to fame with the release of his single “Ransom” in 2019, which currently has over 1 billion streams on Spotify.

The following year, the 23-year-old released his debut studio album, Virgo World, which debuted at No. 10 on the Billboard 200.


Ella May
Ella Mai is an R&B singer from London who has collaborated with big names including John Legend and HER
@ellamai/Instagram

Ella Mai has amassed an Instagram following of 4.3 million people, securing her #6 spot.

The 28-year-old uploaded a four-track solo EP of originally recorded songs titled “Troubled” to SoundCloud in 2015, which led to her being signed to DJ Mustard’s label 10 Summers Records and Interscope Records.

The Queens-based, British-born R&B singer has released two albums and collaborated with big names including Chris Brown, John Legend and HER


Christopher Briney
Christopher Briney is best known for his role as Conrad Fisher in the teen drama series The Summer I Turned Pretty.
@chrisbriney_/Instagram

Aspiring actor Christopher Briney, 25, has already made it 3.3 million Instagram followers.

The rising star is best known for his role as Conrad Fisher in the groundbreaking 2022 teen drama series The Summer I Turned Pretty, based on the best-selling books of the same name.

Briney was born in Hartford, Connecticut and moved to New York to attend Pace University. He graduated with a Bachelor of Fine Arts in acting in 2020 and currently lives in Brooklyn.


Barbara Costello, known as "Brunch with babies"
Barbara Costello continues to go viral with her helpful tips on everything from cooking and cleaning to family advice.
@brunchwithbabs/Instagram

It’s not just Gen Z and Millennials who rule this pack: Barbara Costello, better known online as “Brunch With Babs,” has 3.1 million enthusiastic Instagram followers.

Affectionately known as “Everyone’s Grandma,” the 74-year-old has become a popular influencer, sharing her helpful tips on everything from making egg salad to sending your loved ones to college.

Like many others, she began Post on TikTok during the pandemic and quickly went viral. She now has 3.9 subscribers – nearly 60 million video views – to her account.


Mom Tarima
La Perversa is from Dominican Republic and has 341.5 thousand monthly streams on Spotify.
@lapervers/Instagram

Another relative newcomer comes in at number 9: La Perversa passes Mama Tarima on Instagram where 3 million people follow her.

The singer from the Dominican Republic has 341.5 thousand monthly streams on Spotify.

She rose to fame after a video of her dancing went viral and shortly after she released her best-known songs “Que te lo de” and “Fisicamente.” according to Terra Chile.


LeJuan James, real name Juan Atiles
Juan Atiles goes by the name LeJuan James online, where he posts videos poking fun at his Hispanic heritage and upbringing.
@lejuanjames/Instagram

Finally, the top 10 is rounded off by LeJuan James, whose real name is Juan Atiles amassed 2.8 million Instagram followers.

The 33-year-old content creator and author of “Definitely Hispanic” initially began posting comical videos on Vine, a precursor to TikTok, and YouTube.

He’s known for poking fun at his Hispanic heritage and upbringing — and his mother is usually the light-hearted butt of the jokes.

Caroline Bleakley

Caroline Bleakley is a USTimeToday U.S. News Reporter based in London. His focus is on U.S. politics and the environment. He has covered climate change extensively, as well as healthcare and crime. Caroline Bleakley joined USTimeToday in 2022 from the Daily Express and previously worked for Chemist and Druggist and the Jewish Chronicle. He is a graduate of Cambridge University. Languages: English. You can get in touch with Caroline Bleakley by emailing carolinebleakley@ustimetoday.com.

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