Do you remember the red envelope?
Netflix is giving subscribers one last chance to rent discs in the mail before finally ending the service.
Earlier this week, the final few customers of DVD.com – where Netflix previously operated the rental business – received an email about the special and final offer.
Regardless of their subscription, diehards can opt-in to receive up to 10 additional rentals from their queue, delivered in the classic red envelopes – a staple of millions of mailboxes across America for years.
“Let’s end with some fun!” Netflix said in the marketing blast: according to Collider.
The company encouraged eligible customers to click a link to activate the promotion, which has a “limited quantity” while supplies last.
The streamer started in 1998 as a virtual video store with just 925 titles. It wasn’t until more than a decade later that it started creating original content.
Customers who participate in the promotion “do not know if additional envelopes are on their way to you until they arrive in your mailbox!”
The final DVDs will be mailed out on September 29th. Returns will be accepted until October 27th.
Netflix announced in April that it was closing the physical rental service after 25 years.
The company has shipped more than 5 billion DVD and Blu-ray rentals to subscribers since its inception, long before the world could access massive libraries of streaming content on a variety of devices.
“Our goal has always been to provide the best service to our members, but as the DVD business continues to shrink this is becoming increasingly difficult.” says the Netflix website.
Last year Netflix reached almost 231 million subscribers worldwide for its video streaming service. Meanwhile, the DVD service generated $145.7 million in revenue last year from 1.1 to 1.3 million subscribers.
Rental revenue declined as the company focused more on streaming and original content, the company said.