New stats on Netflix games have become available and they are not looking good. Only a fraction, less than 1 percent, of Netflix’s total subscriber base actively plays its games on a daily basis. This relatively low number of players is due to several reasons, some of which stem from a lack of visibility and awareness.
Why Netflix Games is struggling with player count
Netflix’s catalog of games has been downloaded over 23 million times and has an average of 1.7 million daily users, according to Apptopia (via CNBC). On its own, that’s nothing to scoff at, but compared to Netflix’s total user base of 221 million, that’s a paltry sum. Netflix plans to double the size of its entire games portfolio by the end of the year. One of them is Queen’s Gambit Chess, based on the popular series about a female chess prodigy.
However, the streaming service will likely need to overhaul the design of its apps. Many who don’t use the Netflix app on mobile may not even know that the service even offers games, such as Exploding Kittens, Mahjong Solitaire, and Stranger Things: 1984. Also, the games are subscriber-only and need to be downloaded separately . And then in the Netflix mobile app, you might have to scroll down a bit before a game appears.
Netflix’s strategy to expand its gaming division follows the streaming service, which lost over a million subscribers in the first two quarters of this year. This loss is significant enough for the company to consider different subscription tiers, with and without ads, and potentially take action against users who share their passwords. Faced with competition from other companies trying to grab a piece of the streaming pie, Netflix named Epic Games, YouTube, and TikTok as its service’s main competitors in a letter to shareholders.
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https://www.gamerevolution.com/news/712333-netflix-games-gaming-subscribers-low-daily Netflix games don’t seem to be doing well