Netflix customers are crazy about the plan to charge for sharing passwords

More like Netflix and Bill.

The days of downloading a friend’s Netflix account for free may soon be over: as part of an ongoing campaign to take action against the rampant sharing of passwordsthe California-based streaming giant revealed plans to add additional charging to primary account holders for users outside of their households.

“For the past year, we’ve been working to make it easy and secure for members who share outside of their household to do so while paying a little more,” wrote Chengyi Long, Netflix’s director of product innovation, in a blog post.

The streamer had previously ignored sharing of non-family accounts despite the widespread practice’s ban (sharing among people living in the same household is still allowed). However, they decided to make a change after believing it was “impacting our ability to invest in great new TV shows and movies for our members”.

Now the company is testing a new feature in Chile, Peru and Costa Rica that will allow Standard and Premium plan holders to “add sub-accounts for up to two people they don’t live with — each with their own profile, personalized recommendations.” , Login and Password”, per page. These will offer subscribers CLP 2,380 in Chile, USD 2.99 in Costa Rica and PEN 7.9 in Peru.

Additionally, the pilot program allows subscribers to transfer user profiles to new accounts – which would theoretically inspire free riders to pay for their own plans.

Still, many streaming supporters weren’t thrilled with the proposed policy, which they saw as just another way to coerce customers for extra money.

“Netflix will lose a lot of customers if they implement this planned crackdown on password sharing.” raged a dissatisfied customer on Twitter. “Extra fees and crap. Especially when they don’t have a lot of good content anymore like some of the other streaming apps.”

Another said the measure was unfair because it disadvantaged family members who don’t live in the same household.

“How do you expect families to handle sharing passwords when divorced people, their children, or college students are away from home?” they write. “We already pay a lot for it, now you just milk us for every dollar spent.”

Fortunately, Long said Netflix “will work to understand the usefulness of these two features for members in those three countries before making changes anywhere else in the world.”

The test is part of the streamer’s ongoing campaign to ensure no revenue is lost as the streaming space has become increasingly competitive. According to an analysis by research firm Parks Associates, password piracy and sharing cost streaming providers $9.1 billion in 2019 alone. The company estimates that number will grow to $12.5 billion by 2024.

In a similar austerity two months ago Netflix has increased its US monthly subscription prices by $1 to $2 per monthdepending on the tariff to finance programming costs.

https://nypost.com/2022/03/17/netflix-customers-mad-over-plan-to-charge-for-password-sharing/ Netflix customers are crazy about the plan to charge for sharing passwords

Dais Johnston

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