Musk tells Twitter to introduce gold, gray checks alongside a blue checkmark

Twitter will roll out verified gold and gray ticks when it reintroduces the coveted blue tick service next Friday, Chief Executive Officer Elon Musk said in a tweet after the rollout was delayed earlier this week.

“Gold check for corporations, gray check for governments, blue for individuals (celebrities or not). Painful but necessary,” Musk said said in a tweet.

All verified accounts are manually authenticated before verification is enabled, Musk said.

“Individuals can have a secondary tiny logo to show they belong to an organization if they are verified as such by that organization,” Musk said in another tweet, adding that he would make a longer statement next week .

The company had halted its recently announced $8 blue check subscription service due to the mushrooming of fake accounts and had announced that the coveted blue check subscription service would be relaunched on November 29th.

The blue tick was previously reserved for verified accounts of politicians, celebrities, journalists, and other public figures.