Fashionistas are increasingly turning to dress rental services to reduce costs for the Christmas party season.
Now, M&S has joined the trend, becoming one of the first major retailers to offer clothing for rent.
M&S’s first rental collection includes more than 40 women’s clothing pieces from its elegant Autograph line.
It focuses on premium fabrics like leather and silk, and the latest dresses from the popular M&S X Ghost collaboration.
Rental items will cost between £69 – £299 if purchased entirely from M&S.
Now they are available to rent on Hirestreet, with prices starting from just £13 for four days.
Clothing rentals are growing in popularity as a way to increase sustainability by avoiding fast fashion and disposable clothing.
But it’s also a great way to save a dime if you have a big event coming up on a budget.
Renting all of your clothes will obviously get much more expensive over time, but if you have a party or wedding where you want to look glamorous, renting can be a cheap way to get a designer name only. in a few days.
It’s especially good if you don’t attend many similar events as you won’t get the money you need to buy right away, or if you don’t want to be tied up in the same dress for every party.
The rental trend has also attracted the attention of celebrities including Holly Willoughby join the action.
One savvy shopper told Sun she rented a The £2,000 Gucci suit is just £34.
While there are many websites that allow you to rent clothes, M&S was one of the first major retailers to offer new warehouse rentals directly.
If you want to transform your winter wardrobe without spending a fortune, here are some of the best rental apps and websites you should consider.
- By Rotation – rent directly from the owner – prices start from £9 – Download the app here.
- Girl Meets dresses – dresses for occasions – prices start from £29 – shop here
- Hirestreet – affordable highstreet including M&S and Asos – prices start from £10 – shop here
- Hurry – borrow from private owners or vband shares including Selfridges – prices start from £15 – shop here
- Front row – couture – prices start from £29 – Shop now
M&S CEO Katie Bickerstaffe said: “Clothes rental is a growing market.
“As we develop M&S clothing, we want to be more relevant more often, and we know our customers are increasingly interested in the circular fashion economy.”
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https://www.thesun.co.uk/money/16877315/mands-launches-dress-hire-service/ M&S launches costume rental service