Mori Calliope’s deal with Universal Music could cause problems for other Hololive stars

Mori Calliope has landed a major deal with Universal Music as the Hololive star continues her booming career as an artist. However, there are concerns that her new tracks could pose a DMCA threat to other stars – something Calli is trying to avoid.

Mori Calliope is not only growing in the VTuber space, but also in the musical space.

After racking up 2 million YouTube subscribers and then releasing her first full-length album, the Reaper rapper has now inked a deal with Universal Music to further expand her booming career.

However, with the signing, there could be problems for other Hololive talents.

Calli has been working hard on the music releases of late, with the Hololive star recently releasing her full-length UnAlive album before signing with Universal Music.

Universal Music are well known for being persistent with DMCA notices to their music, and Calli’s is not excluded. Given the popularity of karaoke even in the VTuber space, these stars won’t be able to cover their new tracks.

Calli does her best to avoid this situation.

“Let me ask about it [DMCA problem] Because I wouldn’t like that, but we have to find out somehow,” she explained.

“I would love to find a way to whitelist holo channels, but it may take some time. It’s still a work in progress.”

Calli has explained that she’ll still get money from all the copyright stuff as part of her deal with Universal Music, so there’s no reason to “freak out” about it.

“It’s the same thing that happens when you get the content ID for my Hololive stuff when I was at Cover – I still remember it.”

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However, she particularly wants other Hololive stars to cover her music and use it in her streams, much like Calli has shared other stars’ songs in the past.

“I’ll see what I can do about the karaoke because I know there’s holo [members] who wants to sing my songs,” she said.

“All my previous work is fine [to use], they stay as they are. Like Red and everything from UnAlive and Your Mori and the Deadbeats EP. All of that stays the same. From now on it’s just songs.

“I’ll do my best for you because would it fucking suck if I was singing my new songs on the stream and then all of a sudden the whole business shut down? let me find out I think it will be ok.”

It won’t stop Calli’s regular content schedule, however. While figuring out the DMCA issues with her label, she will continue to play games like Elden Ring, Terraria, Bloodborne, and Ring Fit Adventure.