‘Miracle on 34th Street’ has a rather weird trailer for a Christmas movie

a promotional trailer for the film that doesn’t feature any of the film’s actors and makes no mention of Christmas, Santa Claus, or anything that points to the film’s holiday theme. (Beautiful pictures)

(NEXSTAR) – One of the best Christmas movies of all time is truly a summer blockbuster.

“Miracle of the 34th day”order Street,” a movie so brimming with Christmas spirit that its youngest star actually thought she was working alongside the real Santa, not originally advertised as a holiday movie. . In fact, it wasn’t even released in the months before Thanksgiving or Christmas, but in the summer of 1947.

“The painting was completed in February 1947,” Maureen O’Hara, the film’s lead actress, wrote in an autobiography released in 2004.”[Producer Darryl Zanuck] It was unlikely it would be a hit, and so he released it in June, when moviegoers were at their peak, instead of waiting for Christmas. In fact, the promotional campaign barely talks about Christmas. ”

O’Hara is not exaggerating. Initial promotional materials for “Miracle on 34order Street” focuses more on the smiling face of John Payne, O’Hara’s co-star, with a snowflake between them. The film’s other stars, Natalie Wood and Edmund Gwenn – who later played Kris Kringle – were relegated. poster background.

Furthermore, a promotional trailer for the film does not feature any of the film’s actors and does not mention Christmas, Santa Claus, or anything that points to the holiday theme of the film. Instead, audiences were shown a short film in which a fictional Hollywood producer roams the studio premises, looking for ideas on how to market “Miracle on 34order Street” to the public.

Rex Harrison and Anne Baxter – two actors who do not appear in the film – appeared to try to convince the fictional producer of the picture’s potential as a comedy, a romance or a heart-riper . Finally, after a bit of persuasion (and after actually sitting down to watch the movie), the producer believed that “Miracle on 34order Street” is his best film.

“Boys, we have to show the public that that photo has it all,” he told his executives. “Why, it’s hilarious! It’s romantic! It’s gentle! It’s charming! Interesting! Interesting! And it’s fun! ”

Despite its discreet approach to the holiday scene, the film has continued to be a box office success after its release, picking up more and more theaters over the next few months and maintaining a draw during the festive season. It even won three Oscars in 20order Academy Awards (and a nomination for Best Picture), including Best Supporting Actor for Edmund Gwenn, who plays Kris Kringle convince Natalie Wood, his young co-star, that he’s the real one.

“I guess I suspected that maybe it wasn’t, but I really think Edmund Gwenn is Santa Claus,” she later observed, according to Suzanne Finstad’s biography of Wood.

Not bad for a summer blockbuster, right? ‘Miracle on 34th Street’ has a rather weird trailer for a Christmas movie

Dais Johnston

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