Megyn Kelly slammed Target for its new “PRIDE” collection, which includes “tuck-friendly” swimsuits for women.
The SiriusXM podcast host slammed the LGBTQ-friendly swimwear for having “extra material in the crotch area that no woman needs because we don’t have penises down south in Rio.”
The host of The Megyn Kelly Show podcast took Target CEO Brian Cornell to task for “defending this.”
“See, the extra clothing in the crotch and the comfortable bathing suits are important,” Kelly quoted Cornell sardonically.
Kelly also criticized Target for contracting Rebound, a clothing designer whose boss has expressed sympathy for the “Satanist” ideology.
“So Target approached them to make their new line of apparel, including rainbow-patterned baby bodysuits, and eventually also sold their Pride-related merchandise, which read things like ‘We belong everywhere’ on the transgender flag ‘, ‘Too queer for’ here: “cure transphobia, not trans,” and so on,” Kelly said.
The post reached out to Target for comment.
In a podcast interview last week, Cornell contradicted the notion that corporations were wrong to pursue “woke” capitalism, saying it was “the right thing for society.”
“When we think about Target’s purpose, it’s first and foremost about serving all families, and that ‘everyone’ word is really important,” Cornell says told Fortune’s Leadership Next podcast.
“Most Americans shop at Target, so we want to do what’s right to support families across the country.”
Kelly and other commentators like Tomi Lahren have warned that Target is at risk of losing business just as Bud Light has seen its sales fall in recent weeks.
Beer brand Anheuser-Busch has faced calls for a boycott on social media from outraged conservatives who have criticized its marketing partnership with transgender influencer Dylan Mulvaney.
Target has also come under criticism after social media posts accused it of marketing pro-LGBTQ clothing to children.
Several social media videos falsely claimed that “tuck-in-friendly” swimwear was sold to children, but the company clarified that the swimsuits were intended for adults.
Target said Tuesday that it would be removing some LGBTQ-friendly children’s clothing from stores in the face of customer backlash.
The Minneapolis-based chain said one of the main reasons for the statewide “adjustment” ahead of Pride month was that some customers had violent altercations with workers.
“Since the launch of this year’s collection, we’ve seen threats impacting the sense of security and well-being of our team members at work,” said a Target spokesperson.
“Given these volatile circumstances, we are making adjustments to our plans, including removing elements that have been the focus of the most significant confrontational behavior.”